Our technology value

يتمحور عمل Booking.com على التكنولوجيا. في عام 1996، وضع مؤسسنا خطة بسيطة: استخدام التكنولوجيا الجديدة لحل مشكلة ما. وما زال هذا النهج مبدأ توجيهياً في طريقة عملنا اليوم والاستفادة من الابتكارات التكنولوجية والمواهب لحل مشاكل شركائنا.

 

الصورة
tech1art

 

يعمل اليوم أكثر من 2,500 موظف فني من Booking.com عبر مجموعة واسعة من التخصصات، ابتداءً من المطورين والمصممين إلى مديري المنتجات ومحلّلي البيانات. ويساعدنا حجم عملياتنا على تنفيذ ابتكارات معقدة على نطاق واسع وسرعة عالية، والتي يكون لها تأثير على نطاق عالمي.

 

ماذا يعني كل هذا بالنسبة لك؟ تشكل احتياجاتك أساس عمل فرق التكنولوجيا لدينا وذلك من خلال الأسلوب الذي يعتمد على التجارب والتحسين المستند إلى البيانات. يقضي أكثر من 25 فريق للمنتجات أيامهم في تطوير حلول مصممة لتسهيل عملك، سواء كان ذلك من خلال تعزيز الكفاءات التشغيلية أو مساعدتك في زيادة الإيرادات أو تشكيل تجربة الضيف.

 

يتم تطوير كل واحد من هذه المنتجات من خلال تحليل المعلومات أو إجراء الأبحاث عن الشركاء. وقد تم تصميمها جميعاً لتكون مناسبة لك، ابتداءً من الحلول الخاصة بالاتصال وذلك لتكون ملائمة لاستراتيجية التوزيع الخاصة بك، إلى مزايا Pulse البسيطة التي تتيح لك إدارة أماكن الإقامة الخاصة بك من أي مكان، والصفحة الرئيسية على الإكسترانت والتي يمكنك من خلالها رؤية جميع الحجوزات بسهولة ورسائل الضيوف والتقييمات وأداء عملك.

الصورة
tech 2 art

 

Our technology is also fuelled by your input. That’s plain to see in the improved list view calendar that we implemented as a direct result of our unique BETA Programme and feedback tools. These tools empower partners to provide qualitative feedback while testing products in a ‘real-life’ environment, resulting in a collaborative process that really puts you in the driving seat. To help you keep track of improvements and new features, we log all updates on the extranet.

 

With the global boom in alternative payment solutions and international travel, it’s increasingly important for you to be able to support numerous payment methods when you welcome new guests. We’ve developed the technical infrastructure to support payments in more than 80 markets – as a result, you can quickly and simply offer a wider range of payment methods without any of the operational hassle of implementing them yourself. We prioritise the security and regulatory measures required in each market to give you peace of mind when it comes to financial transactions. In fact, our commitment to using technology to protect you from fraud and cyber-security threats goes beyond just payments: we also have dedicated teams collaborating with the wider security industry to keep you safe.

 

Every year we are blown away by the incredible stories of hospitality shared in Booking Heroes, not to mention the many thousands of properties recognised in the Guest Review Awards - so using technology to help you continue delivering great guest experiences is of immense importance. Guest Insights draw on rich data, research and months of experimentation to provide invaluable information on your guest’s preferences and interests, empowering you to deliver more personalised stays. Messaging tools enable seamless communication between you and your guests, which can impact reviews and even reduce cancellations.

 

الصورة
tech3art

 

Continual platform optimisations – we run over 1,000 experiments a day – help ensure your guests have the information they need to make their booking decisions. We’ve also developed tools like Concierge to empower you to create local experiences after they check-in. And as we look to the future of travel, new products that make the connected trip a reality – from flights and taxis to in-destination attractions – are being driven by the same technological powerhouse that has helped us support you to date.

 

Our Machine Learning Centres in Shanghai, China and Tel Aviv, Israel (a destination often referred to as the new Silicon Valley) are driving trailblazing developments in the next frontier of travel tech. These cutting-edge labs are home to some of the brightest minds in the industry, each of whom contribute to innovations that will revolutionise our platform. From speech recognition and computer vision, to AI-led personalisation and automation - this is where the magic happens.

 

In the last two decades we have made huge strides in our technological capabilities, expertise and delivery - and the future of technology at Booking.com is set to be just as impactful. Each experiment and every insight inform the tools we create to help you grow your business and we’re so proud of the talented, specialist teams that work on the platform to make this possible.

 

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القيمة التي يضيفها التسويق

With vast reach and incomparable scale, we’ve developed our multi-layered marketing operation to complement and amplify your property. Learn how techniques like performance marketing and sponsorship help you attract new guests and grow your business.

 

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القيمة التي يضيفها موظفونا

Tech is at the core of our business, but it’s our people who really take our value to the next level. From thought leaders and best-in-class specialists to Customer Service agents and local support services, who are the people helping you grow and succeed with Booking.com?

 

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