Booking.com Extranet

Entice bargain hunters with Black Friday Deal

Savvy shoppers will be out in force on Black Friday, hoping to scoop up a good deal. Get ready for the rush with the Black Friday Deal

Traditionally the busiest shopping day of the year, Black Friday is no different on Booking.com with demand on-site being higher than general as customers seek out good discounts.

To help you make the most of this interest, the Black Friday Deal has launched on the Extranet, offering you the opportunity to secure bookings from a captive audience and benefit from increased visibility and marketing initiatives.

The deal will be available to customers from 27 November until 2 December, offering them minimum 40% discount on stay dates between 27 November and 31 March 2020, applied across both non-refundable and free cancellation rates.

Furthermore, Genius customers will be granted early access to the deal from 25 November, and all partners (not just those on the Genius programme) will be able to opt in to reach this loyal audience of frequent travellers and fill their property sooner.

Throughout this booking period your property will feature on a special Black Friday landing page, and will benefit from on-site advertising such as banners on the homepage and affiliate websites, inclusion in emails and push notifications.

To take advantage of this deal fill out your availability now to ensure your property is visible on the applicable dates and head to the Promotions Centre on the Extranet to activate the Black Friday Deal.

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Takeaway
  • The Black Friday Deal will be available to customers from 27 November (25 November for Genius guests) until 2 December for stays between 27 November 2019 and 31 March 2020
  • Participating properties will be promoted through Booking.com marketing activities including emails, on-site advertising and affiliate websites
  • Partners should update their availability now and head to the Promotions Centre to activate the deal