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We have a price quality score of 52 - but not worried by it at all. All this means is that there are cheaper accommodation in our area and Booking.com simply wants us to lower our prices in line with them so that we can gain more bookings (and they gain more commission).
We don't see the point in lowering our prices further as we pride ourselves on quality and do not want to come across as a place to stay for people on a budget. Some other accommodation providers in our area charge as little as £25 per night - they may be booked up but do people really come back and stay with them and are they making any money once they've paid commission, cleaning bills and running costs. We'd much rather charge more and give a better quality product and service so that people provide us with a good review and want to stay again.
I guess it depends on what type of accommodation you have as to whether or not you want to go into a price war with someone who's cheaper than you just to improve a score which only you can see.