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I think there has to be a lot of forethought that goes into allowing for pets in your hotel. As one poster already mentioned, while some guests love pets there are many others who have allergies and will not book with you if they see that you allow pets. On the positive side, being a pet friendly accommodation has earned us some very loyal customers because their options are limited.
Here are some things that we considered when deciding to be a pet friendly location.
1. Our building has all tile flooring, which makes clean up of pet hair and dander much easier.
2. We limit the size of pets allowed in our hotel to minimize the potential damage that can be caused by larger animals.
3. We have a set of rules for guests with pets that makes it clear that they are responsible for cleaning up after their own pet and that there are charges for each time we must clean up after them.
4. We provide information about where guests can walk their dogs and dispose of bio-waste.
We have had very positive experiences with pets and for us it has worked out very well. We love meeting our guests pets and it can make for a great atmosphere.
I am not sure if anyone is still following this thread but I though I would offer my advice on this topic. I learned early on that Booking.com takes no responsibility for collecting payments, fees or penalties from customers. Their position is that they are simply the conduit for putting potential guests and hotels in contact with each other and it is the job of the hotel (B&B, villa, etc.) to collect payment and enforce policies. It is different than other sites we usually work with so I learned this lesson the hard way a couple of times before changing my operations to accommodate this position.
For me the answer was to send a message to the customer immediately asking them for a deposit. I have my policies set up that a deposit equal to the first night's stay is required or the booking will be cancelled. If the customer does not reply within 24 hours I then attempt to contact them by telephone (I require telephone information to be provided for booking) and also send another message. If the phone number that was provided is invalid, which happens sometimes, I then take that as an immediate signal that the reservation isn't valid and request a cancellation at that time. If they do not pay the deposit or at least contact me by the deadline I provide them in my initial message then I have booking.com cancel the reservation for not paying the deposit. Another strategy I employ, because booking.com is very slow in responding to cancellation requests (sometimes up to a week later), I go to my inventory and increase my inventory so that the room is available for others to book immediately. When the cancellation is finally processed by booking.com I then go back into my calendar and reduce the inventory for those dates. It is a pain to have to do this but it has been effective in reducing no shows and people that really aren't interested in staying but were simply "testing out options".