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Booking.com becomes the official travel partner of the Eurovision Song Contest 2021

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Partnering with the European Broadcasting Union, Booking.com hopes to inspire global Eurovision fans to discover the diversity the world has to offer

Booking.com has announced a new partnership with the European Broadcasting Union (EBU) to become the Official Travel Partner of the Eurovision Song Contest (ESC) in 2021. 

Organised by the EBU, Eurovision is an annual song contest held in May each year. This year, the shows will run from 18 May until 22 May and will welcome fans - either in-person or from the comfort of home - to the vibrant city of Rotterdam, located in Booking.com’s home country, The Netherlands. One of the largest, most-popular broadcast events in the world, the contest will broadcast to 41 countries in 2021.

The partnership aligns closely with Booking.com’s mission to make it easier for everyone to experience the world, and provides an opportunity to inspire and remind global travellers that there is a world of amazing and diverse experiences waiting to be rediscovered, when it is safe to do so. 

As part of the partnership, Booking.com is committed to helping Eurovision fans everywhere make the most of their music-inspired travels. Whether that’s a bucket list trip to one of Eurovision’s legendary live shows or to experience the country, culture and traditions of one of their favourite performers as travel starts to open up again, the company aims to help people discover new places and broaden their horizons. 

“As a company with proud Dutch roots and a passion for helping people to discover the amazing diversity the world has to offer, we are absolutely thrilled to come on board as the Official Travel Partner of Eurovision in 2021,” says Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “In a time of separation, closed borders and restrictions, this year’s theme of Open Up is more timely than ever and in perfect harmony with our own values and optimistic outlook as a brand for everyone. We hope to inspire new audiences to further explore the amazing people and places that make the Eurovision experience so special - not only during this one week in May, but throughout the entire year.”

“We are delighted to welcome Booking.com as the Official Travel Partner for the Eurovision Song Contest 2021,” adds Martin Österdahl, Executive Supervisor of the Eurovision Song Contest. 

“This is a perfect partnership between the world’s largest live music event and one of the world’s leading digital travel companies. The Eurovision Song Contest gives millions of viewers every year the chance to experience the diversity of Europe in their own homes. As we eventually Open Up, our new partner can help them experience, in person, the languages, music and culture they discover through the Eurovision Song Contest.”

In addition to an integrated brand presence during the live shows, as the Official Travel Partner of the ESC, Booking.com will be working closely with the EBU on additional broadcast, digital and social activities and promotions leading up to and during the 2021 ESC to engage the millions of Eurovision fans throughout Europe and the world with exclusive Eurovision-related travel content and digital experiences.

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Takeaway
  • Booking.com has announced a new partnership with the European Broadcasting Union to become the Official Travel Partner of this year’s Eurovision Song Contest. 
  • This year’s event will run from 18 May until 22 May and will welcome fans to the vibrant city of Rotterdam, The Netherlands
  • The partnership aligns closely with Booking.com’s mission to make it easier for everyone to experience the world
  • In addition to an integrated brand presence during the live shows, Booking.com will be working closely with the EBU on additional broadcast, digital and social activities and promotions