Booking.com News

Engage demand with the Travel Offer

As the industry starts to show early signs of recovery, attract demand and fill your occupancy in advance with the Travel Offer

As travel intent begins to rise again, the Travel Offer (formerly known as the Getaway Deal) has been extended - offering you increased opportunity to secure bookings in advance and benefit from marketing support and increased visibility.

This offer will be available to customers from 10 March 2020 through until 4 January 2021, offering them a discount on stays booked for 1 June 2020 until 4 January 2021. While the offer can be applied across both non-refundable rates and free cancellation rates, we suggest activating it in combination with free cancellation to further entice customers looking for flexibility.

By extending the book and stay dates until 4 January 2021, partners will have the opportunity to engage both last-minute bookings and customers planning ahead through New Year.

“As customers start to book once again, they will be looking for compelling offers,” says Hielke van Trommel, Director of Product Marketing at Booking.com. “The Travel Offer can help you attract guests and fill your occupancy in advance, with Booking.com’s marketing activities and promotional tools reaching customers throughout the duration of the offer.”

Throughout this booking period, partners that opt in and activate this promotion automatically gain access to its benefits, which includes on-platform advertising through promotional banners and marketing emails in countries recovering from COVID-19 restrictions. You will also get a dedicated label on Booking.com and have your discounted price appear on price comparison platforms like Google. Genius partners will be able to stack this deal, helping you attract a mix of different customers.

To take advantage of this offer fill out your availability on the applicable dates to ensure your property is visible, before heading to the Promotions Centre to activate the Travel Offer. Partners that currently have the Getaway Deal activated and want to extend it must create a new Travel Offer promotion.

 

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Person using laptop
Update your availability now and head to the Promotions Centre to activate the offer
Activate the Travel Offer
Hero image: credit to Nils Nedel, Unsplash

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Takeaway
  • The Travel Offer will be available to customers from 10 March 2020 until 4 January 2021 for stays in June 2020 through until 4 January 2021
  • Participating properties will gain access to benefits, including on-platform advertising through promotional banners and marketing emails in countries recovering from COVID-19 restrictions
  • Partners should update their availability now and head to the Promotions Centre to activate the offer

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