With travel plans coming to an unexpected halt in 2020, travellers are rethinking not just their choice of destination but also the type of trips they’re most likely to take in the coming year. Delving into recent Booking.com data, we unpack the five emerging trip types for 2021 that partners should keep an eye on.
1. Solace in Solo
The solo travel trend is likely to gather even great momentum next year as people’s desire to travel, which was put on hold by the pandemic, will nudge them to take the plunge to travel on their own. According to pre-pandemic Booking.com data, only 17% of travellers were planning a trip on their own, while 30% now say they will be planning a solo trip in the future.
With travel put on pause for the majority of 2020, travellers are viewing being able to travel at all as a luxury. In fact, 61% of travellers have pledged to not take travel for granted in the future. While our research shows that travellers still have a high intention to travel again, only 13% are actually planning a luxury getaway - such as a villa or 5-star hotel - with the majority (51%) planning a relaxing trip to get away from it all, making relaxation the real luxury of 2021.
3. Breakaway Bubbles
In 2020, most travellers have had extended time apart from friends and family. As a result, 61% of travellers are planning to use future travel as an opportunity to reconnect with loved ones. In fact, while being apart, 36% of travellers revealed that talking to friends and family about travelling is one of their main inspirations to travel again.
Partners can appeal to families by offering child rates.
4. Weekend Wonders
With many travellers feeling apprehensive that future travel plans could be disrupted again, there will be an increased demand for a quick trip. In fact, 53% of travellers want to take more shorter breaks in 2021 than they did in 2019 to minimise any disappointment. A further 28% also revealed their preference of a weekend break for their first trip once restrictions are lifted.
5. Food for Thought
Travellers’ desire to explore the world has not diminished but travel abroad is still being avoided by 53% of travellers as travel restrictions are lifted. With 36% of travellers keen to taste and indulge in local cuisine during their next trip, partners can appeal to them by offering local culinary experiences. In addition, partnering with local restaurants could be a smart move, with 38% of guests indicating they want to eat out more often with the money saved from not travelling abroad.
- Delving into its data, Booking.com has revealed the five emerging trip types partners can expect to see more of in 2021 and beyond
- Research commissioned by Booking.com and conducted among a sample of adults who have travelled for business or leisure in the past 12 months, and must be planning to travel in the next 12 months
- Respondents completed an online survey in July 2020