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The future of skiing: what seasonal accommodations should know

With the climate crisis threatening the ski industry, what can properties in skiing locations do to preserve their shelf life?

With 125 million people skiing and snowboarding around the world, snowsports are booming. And yet, the ski industry is at risk. Climate change is by far the biggest threat to this multi-billion dollar industry, creating unpredictability with outright heat and drought, and threatening the whole business model.

The industry is grappling to survive in ever-decreasing seasons. Winters are generally shorter by a month compared to 30 years ago and experts warn that we're poised to exceed the 2°C global average temperature limit set at the Paris Agreement. This could spell an end to the ski industry in all but high or very northern locations. Unless we do something to halt the increase in global temperatures, ski resorts will become a relic of the past.

Warmer winters result in a lack of real snow. And this is leading to most resorts to rely on a quick-fix: the snow cannon. These machines work through the night to spray artificial snow onto the pistes. Yet, they have a considerable environmental impact. For Justin Francis, CEO of Responsible Travel, their arrival at virtually every major resort over the past decade is a worrying trend. “Snow cannons use a colossal amount of water and enable the vast expansion of ski areas – encroaching on natural habitats,” he says. “We need to see the industry take steps to remove their use.”

The need to diversify

Instead of relying purely on white winters, properties located in ski destinations should look to alternative activities that can be offered in low seasons – or when snowfall isn’t as reliable in the future due to climate change. Colin Mathews is Founder of Meriski, which offers “Mountain Experiences”, a free service connecting guests with guides specialising in less obvious snowy pursuits – like cross-country skiing and snowshoeing – as well as snow-free activities such as horse riding, yoga and swimming. “Variety is the spice of life and the ski industry is no different,” he says. “Ski resorts have to diversify not only in winter but also in summer with activities like cycling, cooking courses, health weeks and golf.”

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House in the alps
'Variety is the spice of life and the ski industry is no different.' Photo: credit to Michal Prucha, Unsplash

 

Many resorts are now realising they need to act fast to preserve their shelf life. Laax, in Switzerland, is working on a sustainability project called Greenstyle, with an aim to become the world’s first self-sufficient ski resort. The Swiss resort now acquires 100% of its energy needs from CO2-neutral sources, such as hydro, wind and solar power. In France, Chamonix plans to slash its carbon emissions by 20 percent by 2020, while Lech in Austria has reduced its CO2 emissions and improved air quality by building a biomass plant to provide heat and hot water to the resort and laying on bus services to reduce the need for cars.

Properties can, and must, play their part. Justin Francis wants accommodations to encourage their guests to avoid ramping up the planet’s carbon emissions by air travel. A train journey to a ski resort emits around 90% less carbon dioxide per person than by plane, according to research by Best Foot Forward. Properties must help highlight this. “We’re keen to encourage people to travel by train wherever possible. Many ski resorts are easily reached by train and it can be a much nicer way to make a journey through some incredible locations,” Francis says.

Sustainable alternatives

Other simple, environmentally-friendly steps accommodation owners can take include fitting their own buildings with solar panels and encouraging guests to take reusable water bottles onto the slopes instead of buying single-use plastic bottles. Suggesting guests use public transport – often a free shuttle bus – instead of their car is another step in the right direction. Reto Fry, Sustainability Manager at the Weisse Arena Gruppe that runs Laax, says convenience is key. “It must be easy and convenient for guests to have a sustainable holiday.”

Auden Schendler, Vice President of Sustainability at Aspen Skiing Company, believes that dealing with climate change is about more than solar panels and reusable water bottles. Instead, he says, it’s about political lobbying, with accomodations well-placed to engage guests to push on climate policy. “It’s not about eliminating plastic straws, though we should all do that. It’s about wielding power. So how, for example, can you reach your often wealthy and influential guests with a message on climate action?”

 

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Person using laptop
Hero image: credit to Willem de Meyer, Unsplash
Takeaway
  • Climate change is the biggest threat to the ski industry – winters are estimated to be shorter by around a month compared to 30 years ago
  • Accommodations should encourage guests to arrive by train instead of plane, and help make using public transport and taking reusable bottles to the slopes easy and convenient
  • Travelling by train to a ski resort emits around 90 percent less CO2 per person than by the same journey by plane
  • Accommodation located in ski destinations should consider offering alternative activities for low season and for the prospect of snow-free winters, such as tennis, swimming and cooking courses

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