As we start to see signs of recovery, it’s incredibly important to make sure your property can be found when travel demand returns. To help you gain even more visibility, increase bookings and grow your business incrementally in 2021 and beyond, we are expanding our loyalty programme, Genius.
The expansion aims to drive recovery by increasing visibility and funneling additional travellers to Genius properties. Partners who join the programme stand out from their competition and see, on average, a +29% increase in bookings. Additionally, we see that higher Genius level members spend more and cancel less compared to other guests.
While our data shows that Genius is a key tool for capturing incremental bookers, we want to offer you the flexibility you need now more than ever. For Genius partners who joined the programme before 29 March 2021, participating in the extended programme is completely optional and a choice you can make based on your individual needs.
At Click. 2021, Vice President of Product Andrea Carini and Senior Product Marketing Manager Hein van Thiel joined Carmen Hui, Commercial Director of Owner Partnerships, to discuss the upcoming changes to Genius that will offer you even more ways to reach valuable bookers.
Editor's note: The partnerships referenced in this video provide examples of incremental channels. Not all of our distribution partners offer the Genius programme, as all offers and solutions are determined in agreement with these partners.
- We are expanding our loyalty programme, Genius, to help you gain even more visibility and grow your business incrementally in 2021 and beyond
- Partners who join Genius stand out from their competition and see, on average, a +29% increase in bookings
- For existing Genius partners, participating in the extended programme is completely optional and a choice you can make based on your individual business needs