Podcasts

Podcast: #6 - Destination marketing in New York

After a record 65 million visitors last year, Click. speaks to Chris Heywood from NYC & Company – the city’s tourism and marketing agency – to understand how it continues to attract travellers from across the US, while maintaining interest from those lucrative international visitors

After a record 65 million visitors last year, Click. speaks to Chris Heywood, Senior Vice President, Global Communications, NYC & Company - the city's tourism and marketing agency - to understand how it continues to attract travellers from across the US, while maintaining interest from those lucrative international visitors. 


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Interview by Blake Berg from Booking.com, joined by Chris Heywood, Senior Vice President, Global Communications at NYC & Company. Introductory words and summary by Sade Laja, Editor of Click. Magazine. Edited by Lennart Henriksen.

 

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Topics
Takeaway
  • Last year New York drew a record 65 million visitors, with domestic travellers accounting for over half of this number
  • Despite domestic travellers accounting for the overwhelming majority of visitors to New York in 2018, international travellers are responsible for 50% of total spending
  • The city doesn't see overcrowding as a problem at this moment in time, but it's paying close attention to other cities, such as Barcelona and Reykjavik, to see what lessons can be learned
  • Chris Heywood from NYC & Company - the city's tourism and marketing agency - believes India will be responsible for the "new wave of visitors" to New York

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