After a customer has decided where they want to travel and how much they want to spend, they look for other key pieces of information to help them choose an accommodation. In a recent survey, we asked 48,413 travellers across 31 markets what booking information influenced their last property choice. Here we reveal the top-rated answers.
Reviews from other travellers
For most global respondents, especially those from Latin America, hearing about other guests’ experiences is the most important piece of booking information. Showcasing your property’s best features, reviews are a great source of customer feedback that can encourage new guests to book. We recently removed the option to write anonymous reviews to make sure that you can see the associated guest reservation details of any reviews you receive on our platform.
Interestingly, respondents from Oceania and Europe ranked cancellation policy the most important piece of booking information above reviews.
The second most important piece of booking information global travellers look for is the facilities a property offers. From swimming pools and spas to fitness centres and food services, there’s no doubt that facilities play a significant role in the guest experience. This information is especially important to travellers from the US, Colombia, the UK, Denmark and Belgium, who ranked facilities higher than respondents from other markets did.
You can indicate the features and services available at your property in the extranet.
Information about additional safety measures related to COVID-19
COVID-19 undoubtedly changed traveller expectations and priorities, with health and safety considerations now all the more important. Information about COVID-19 safety measures was ranked as the third most important piece of booking information among global travellers.
Delving deeper into the data, we see that respondents from Mexico, India, China, Thailand and Vietnam ranked safety measures as the most important piece of property information, above reviews and facilities.
To reassure potential guests of the health and safety measures at your property, you can indicate the protocols you’re following from a list in the extranet. These measures will then show up on your property page in a specially designed box.
- Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a trip in the last 12 months and planned to take a trip in 2022
- The sample comprised 48,413 respondents from 31 markets
- Respondents completed an online survey in January 2022