Trends & Insights
The premium booker market broadly splits between two groups – ‘high-quality’ bookers and ‘luxury’ bookers. In this article, we offer insights to help you attract the more practical, value-driven ‘high-quality’ group
The premium booker market broadly splits between two groups – ‘high-quality’ and ‘luxury’ bookers. In this article, we look at how you can appeal to the experience-seeking, potentially-lucrative ‘luxury’ bookers
LGBTQ+ travellers are more likely to book with businesses that support the community our research has found.
Booking.com's Travel Confidence Index reveals that while there is strong pent-up desire to travel, confidence to venture beyond borders remains diverse and nuanced across Asia and Oceania