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Click. Magazine’s top 10 stories of 2021

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Click. Magazine celebrates its fourth anniversary by looking back on our most popular reads of 2021, which centre around moving past crises and towards recovery.

Last year, topics on COVID-19’s impact on the travel industry dominated our list of most-read articles. But in 2021, despite the pandemic’s continued influence, it was our stories about rebuilding, strengthening relationships and innovation that drew the most readers. Here’s a selection of the stories that captured your attention, as you dealt with another year full of challenges, as well as wins.

1. Helping the great European holiday make a comeback

As travel restrictions around Europe began to lift, we helped stimulate additional demand in the region and incentivised travellers to book holidays by offering a 10% travel credit – fully funded by Booking.com. Discover how Welcome Back, EU, a regional nod to our Welcome Back America and Welcome Back UK campaigns, was a stepping stone towards a strong summer season for our European partners.

2. We celebrated 25 years of partnership

Booking.com turned 25 this year, and we marked this milestone by honouring you, our partners, and recognising your contribution to our success with this trip down memory lane. Trace our journey together, from the moment we went online in 1996 up to the moment we celebrated our one-millionth Traveller Review Award winner.

3. Protecting your business against new cybercrime tactics

COVID-19 created the perfect storm for cybercriminals to take advantage of a disrupted tech sphere as more businesses shifted their operations online. Cybercrime tactics improved, but our cybersecurity experts shared how to stay safe against online threats and protect you and your guests against data breaches.

4. Shining the spotlight on sustainability

Sustainability remains a hot topic for the industry, and the pandemic only proved to fuel the desire for sustainable travel. We surveyed travellers around the world to find out what earth-conscious efforts they found to be crucial while on holiday, and unveiled how 53% of globetrotters expect sustainable travel to be the future norm.

5. The needs and wants of tomorrow’s travellers revealed

We looked at how 24,000 travellers across 31 countries and territories would approach travelling in 2022. We delved into every detail of their experience, from who they would like to travel with to the type of holiday they now desired, unearthing insights to help you keep your finger on the pulse of future travellers.

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6. The rainbow suitcase that redefined inclusive travel

One of our more emotionally memorable moments in 2021 was launching the Travel Proud badge. Made to look like a suitcase adorned with the rainbow flag that represents the LGBTQ+ community, it’s quickly becoming a symbol of inclusive hospitality and safe travel on our platform. This year, we continued helping more properties achieve the Travel Proud badge in our journey to change what hospitality means for LGBTQ+ travellers, as well as partners.

7. Making it easier to show your property is pet friendly

2021 was another fantastic year for pets that enjoyed endless pampering from their housebound humans. For those who did manage to travel, the idea of leaving their four-footed pandemic buddy behind wasn't ideal. In fact, the pet-friendly filter became the third most-used filter this year, right behind swimming pools and parking. We found ways to make your property stand out to guests looking to travel with their pets.

8. Leveraging deals as a pricing strategy

We know that travellers are attracted to properties that offer deals – and our research shows that 55% of global travellers are more likely to search for promotions when planning their next trip. Hielke van Trommel, Director of Product Marketing, told you more about the types of deals we offer and how you can use them to enhance your pricing strategy.

9. What long-stay bookers want

With longer stays on the rise, we surveyed 2,735 long-stay bookers who stayed between seven nights and six months to identify their behaviours, perceptions and needs. We shed light on the demands of long-stay bookers and other findings to help ensure your property is poised to receive this new wave of travellers.

10. Travel heats up again this summer

During the summer of '21 in the Northern Hemisphere, we noticed an uptick in travel demand. Coastal holidays and picturesque city breaks were back on the map, where it was safe to visit again. To help you maximise your property’s success, Ripsy Bandourian, Vice President of Global Accommodations at Booking.com, took us through what we uncovered in our summer travel trends research.

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Takeaway
  • This year's most-read articles covered topics on recovery, rebuilding and enhancing the travel industry
  • We continued cracking down on our cybersecurity efforts through educating and informing you, as cybercriminals attempted to raise the bar during the pandemic
  • We saw many businesses try, and succeed, in regaining control by diversifying their operations, focusing on sustainability and welcoming new types of guests – including pets
  • We shared travel forecasts in our Travel Predictions 2022 report to help you predict how, why and to where guests may choose to travel