Travel Proud 2024

7 ways to create inclusive stays for your LGBTQ+ guests during Pride

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Pride celebrations take place throughout the year. It's time to roll out the rainbow carpet and show some love to your LGBTQ+ guests during Pride.

Pride is just around the corner! As a host, you have a unique opportunity to make a positive impact and ensure that everyone feels welcome during their stay. Take a look at our actionable tips to make sure you give the best experience possible to your LGBTQ+ guests during Pride.

1. Make time for you and your staff to understand what Pride is all about

Knowledge is key. It’s important to take the time to educate yourself and your team about LGBTQ+ issues, terminology and history. Consider running training sessions or workshops to foster awareness and empathy among your staff. By understanding the significance of Pride events and the challenges faced by LGBTQ+ people, you can create a more welcoming environment for your guests.

It’s also worth making sure your staff are aware of your guests’ preferred pronouns. This will further demonstrate your dedication to inclusivity and respect for your LGBTQ+ guests.

2. Take part in an inclusivity programme, such as Travel Proud

The Travel Proud programme represents our dedication to promoting inclusivity for LGBTQ+ travellers, offering you and your staff a new understanding of the hurdles they encounter.

Available to all partners, our free 75-minute Proud Hospitality training gives you the tools you need to engage with diverse guests and give them the warm welcome they deserve. When you’re Proud Certified, the instantly recognisable rainbow suitcase symbol will pop up at the top of your property page. This shows potential guests that you’re committed to delivering an inclusive experience, giving you the visibility you deserve and increasing the likelihood that your property is booked by LGBTQ+ guests during Pride.

3. Don't be afraid to show your Pride

Rainbow flags and colourful banners adorning your property are quick ways you can bring Pride to life. Welcome people at check-in by wishing them ‘Happy Pride!’ – it’s a small action, but can mean volumes to LGBTQ+ guests during Pride. Sponsorships, volunteering or simply attending Pride parades and festivals can help you build meaningful relationships and demonstrate your commitment to inclusivity. It’s also worth contacting local LGBTQ+ organisations to discuss partnership opportunities, like Pride-themed events or fundraisers. Last year, our partner Accor went above and beyond in marking the occasion. 

“We designed a new logo and joined a number of events across the city to really be present and part of the community. With this level of acceptance for our colleagues and the wider LGBTQ+ community, it makes it so much easier to offer the same to our guests.” – Gavin Loveday, Director of Sales & Marketing at Accor.

Showcasing your support not only creates a festive atmosphere, it also sends a powerful message of acceptance to your guests. After all, everyone deserves to feel celebrated.

4. Get creative and be Proud with fun in-house activities

Put those brainstorming hats on and whip up some eye-catching Pride-themed menus in your restaurant or run an in-house movie night. Guests visiting during Pride might also appreciate a list of local LGBTQ+-friendly places to visit. You could also organise a social media competition to get people involved and give out some fun goodie bags with souvenirs to remember you by. Set up a time-sensitive promotion or package deal to attract guests and reinforce that everyone is welcome during Pride. It’s all about coming together in love and friendship.

5. Offer LGBTQ+ friendly amenities

Go the extra mile to accommodate the needs of your LGBTQ+ travellers. If your property allows for it, provide gender-neutral bathrooms and double-check they’re well-maintained and accessible. You could also stock your rooms with informational resources about local LGBTQ+ events. Small gestures can make a big difference in making LGBTQ+ guests feel valued during their stay. It all adds up to an unforgettable Pride experience. 

Travel Proud 2024

6. Create safe spaces

Pride events are a time for celebration, but they can also be emotionally charged. Did you know that when choosing a travel destination, 80% of LGBTQ+ travellers need to consider their safety and wellbeing? That’s why it’s so important to create safe and inclusive spaces within your property where guests can relax, unwind and be themselves without fear of judgement or discrimination. You can promote a sense of community by providing designated areas for guests to connect and share their experiences. By prioritising safety and inclusivity, you'll create a welcoming haven for LGBTQ+ guests during Pride festivities.

7. Seek out feedback and listen

Inclusivity is an ongoing journey, and there’s always room to learn and grow. Remember to listen to your guests’ suggestions for improvement. You could consider conducting surveys or providing comment cards to gather input on their Pride experience and how you can better meet their needs in the future. Guest feedback is worth its weight in gold, so take it seriously and use it to continuously improve your accommodations and services. 

As accommodation partners, it's crucial to understand that inclusivity is more than just adding a splash of rainbow paint. It's about genuine, meaningful actions that resonate with LGBTQ+ travellers and enhance their experiences – not just during Pride, but all year round. As we press forward with the Travel Proud initiative, our ultimate goal is to turn the cautious steps of LGBTQ+ travellers into strides of confidence, hand in hand.

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Want to be a more inclusive property?

Take your first step to becoming Proud Certified with our free 75-minute Proud Hospitality training session, empowering you to engage with diverse guests and make sure everyone feels welcome.

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What do you think of this page?

  • It’s important to understand LGBTQ+ issues. An inclusivity programme can give you and your staff the tools you need to give a warm welcome to LGBTQ+ guests during Pride
  • By showing Pride symbols, partnering with local LGBTQ+ organisations or running fun in-house activities, you can create a festive atmosphere and send a strong message of acceptance
  • With 80% of LGBTQ+ travellers reporting that they need to consider their safety and wellbeing when travelling, it’s important to offer LGBTQ+-friendly amenities, create safe spaces and listen to their feedback
  • True inclusivity goes beyond surface gestures, so be authentic. It's about real actions that enrich LGBTQ+ travellers' experiences – not just during Pride, but all year round