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How to boost your holiday rental bookings this peak season with our 2024 travel predictions

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The first quarter of the year has flown by, which means planning for the peak season is in full swing. Now is the perfect time to prepare so you can maximise your property’s booking potential – all with some help from our 2024 travel predictions.

Your busiest time of the year is full of opportunity and anticipation, but the route to success isn’t always clear. Knowing what actions to take – and when – is where we come in. Late last year, we surveyed more than 27,000 travellers across 33 countries and territories and shared our 2024 travel predictions. From this, we’ve curated the key insights relevant to holiday rental owners and paired them with some of our valuable platform features. Why? To give you the best chance of drawing in as many peak season bookings as possible.

Entice the ‘Surrender Seekers’ by going with the flow 

In 2024, it's all about embracing the unexpected. More than half of travellers (52%) are eager to book surprise trips, craving the thrill of venturing into the unknown and championing spontaneity. With over half preferring flexible plans and a third open to travelling with strangers, the trend is clear: it's time to let go and go with the flow. 

Why not tap into this by giving your more spontaneous guests flexible booking options, with the choice of free cancellation? Adding some fun or eye-catching amenities can also help draw in bookings to your holiday rental, such as a hammock, an outdoor film projector or free bike hire. It doesn’t have to be expensive, just a bit different to give your headcount a boost. 

Tempt the ‘Culinary Excavators’ with a gastro stay 

This year, food lovers have their sights set on discovering culinary gems. With 81% more intrigued by the roots of a destination’s cuisine, guests want traditional flavours and local foods. Offering personal recommendations to promote local, ‘less ordinary’ culinary encounters could be a great way to align yourselves with this new guest mindset. List out nearby restaurants and eateries, or recommend cooking classes or food tours to attract guests.

There are some easy wins when it comes to creating a dining area that appeals to your guests, too. Consider table set-up, depending on whether it’s a family, couple, friends or a solo traveller, and appropriate group utensils and furnishings. With visitors often working while they travel, think about how your guests might switch between office desk and eating mode. Lighting and decorations are equally important in creating an atmosphere that inspires and delights on a sensory level.

Update your property page with some inspiring photos of guests enjoying a feast at your holiday rental to excite them about staying. Focusing on the culinary elements could translate into bookings.

How this holiday rental host attracts global travellers with Booking.com

Show the ‘Mindful Aesthetes’ your credentials 

Mindful travel is redefining luxury, with 53% craving accommodation that has wow-factor sustainability innovation. Experiences that give back to the environment and itineraries that offer exclusive access to preserved destinations now feature on their wish lists. Travellers are looking for accommodations that can prove they’re making conscious and responsible conservation choices.  

Three in five (60%) want to see sustainability in action, so even small gestures can make a big difference in showing guests you care about the planet. Talking about the measures you’ve taken to be more sustainable could sway potential bookers to choose your holiday rental. Advertise your ethos, if you have one, and spell out how you reduce your impact on the environment – from composting, reusing and recycling, energy-efficient practices, water conservation and anything else that’s relevant. If you’re new to Booking.com, it’s a great way to pique interest.

Give the ‘A La Carte Affluencers’ luxury for less 

Savvy travellers of 2024 are looking to seize 'à la carte' luxury on a budget, combining stealth wealth with cost-saving hacks. Opting for luxe-for-less holidays (43%) is also an on-trend strategy. Take a look at how setting up promotions with special rates during peak season can increase both last-minute and advance bookings for your holiday rental. 

To save money, parents (47%) are planning off-peak travels for budget-friendly family adventures. To give you a competitive edge and pull in more bookings during peak season, think about offering attractive children rates and creating family-friendly rooms. Being clear about your pricing and offering packages that might appeal to this audience shows your commitment, potentially increasing bookings by up to 15%.


We're dedicated to helping you maximise your bookings for 2024 and craft extraordinary traveller vacations over the peak season. Aligning your holiday rental offerings with what the guests of today want – based on our research-backed travel predictions – is a great way to create unforgettable stays.

 

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Driving peak season bookings

Get advice and product recommendations to attract peak season bookers this year. 

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Takeaway
  • With 52% of travellers keen to book surprise trips, take advantage of the impulsive traveller mindset of 2024 and offer flexible booking options.
  • 81% of travellers want to try indigenous cuisines in 2024 – tap into the food lovers’ trend by recommending local dishes and creating inviting, warm dining spaces in your property.
  • Conscious and responsible travel is on the rise, with 60% looking for sustainability in action, so use this chance to show off your efforts to be more sustainable.
  • Help the 43% of travellers seeking luxury on a budget through promotions and increase family bookings through attractive children rates and family-friendly room configurations during peak season.