In a normal year, millions of people make their way home for Chinese New Year - also known as Spring Festival. But with parts of China implementing new travel restrictions and COVID-19 measures, this year’s festivities (beginning 4 February and ending 26 February, with the actual Chinese New Year taking place on 12 February) will look drastically different.
Here, we delve into recent Booking.com research to reveal the impact of COVID-19 on Chinese traveller behaviours and priorities.
The pandemic’s impact on travel
It goes without saying that the pandemic has had a profound impact on traveller behaviour. For Chinese travellers, the Coronavirus led a resounding 73% of those surveyed to delay booking a vacation. Additionally, 64% of respondents cancelled or rescheduled an already-booked vacation.
Future travel plans
When asked about future travel plans, 17% of Chinese travellers said they already booked their next trip while 44% have travel plans but haven’t booked yet. Of those without travel plans, 28% are thinking about their next trip, and only 12% of respondents indicated they don’t plan to travel in the next 12 months.
Like most of the world, domestic travel is kickstarting China’s recovery. Compared to the previous year, 53% of those surveyed are more likely to travel in their own country and 46% are more likely to travel with their own car. Additionally, 33% of respondents indicated they have already booked a domestic accommodation to work from.
Perhaps due to their all-inclusive perks, resorts have gained popularity among Chinese travellers, with 40% of respondents more likely to stay at one compared to the previous year. As for other property types, 34% of those surveyed are more likely to stay in a large hotel and 32% are more likely to stay in a vacation rental. Cleanliness, safety and accommodation size were the most desired accommodation features among respondents.
Ahead of Chinese New Year, partners can boost their visibility with the Early 2021 Deal. The deal is a promotional offer, providing travellers with a discount while helping partners to attract demand. The discounts start at 20 percent and are valid for stays between 5 January and 31 March 2021.
- Research was commissioned by Booking.com and independently conducted among a sample of adults who had taken a trip in the last 12 months
- In total, ~2,000 respondents from China, aged between 18 and 54, were surveyed
- Respondents completed a survey in September 2020