From must-visit recommendations to long-overdue reunions, there are countless reasons why we book a trip. But what are the strongest motivators for travellers in Asia?
As part of our Travel Trends 2022 survey, we asked 14,132 bookers across India, China, Hong Kong, Thailand, Singapore, Taiwan, Vietnam, South Korea, Japan and Israel about the travel plans they have on the horizon for 2022. Here’s what they had to say.
Camping on the agenda
While weekend breaks are the most popular type of trip among travellers in Asia (39%) followed by beach vacations (37%) and city trips (35%), respondents in this market will also be spending time camping in 2022.
The appetite for camping is higher in Asia than any other region globally, with 23% of those surveyed planning to pitch up a tent. Except for Singapore – where travellers expressed a preference for urban exploration – camping proved popular across the board, particularly with those from South Korea, Thailand and Vietnam.
Since the majority of bookers in Asia also plan to travel as a group, either with their children (44%), friends (29%) or extended family (25%), updating your listing in the extranet with any features you offer to cater for multiple guests, whether that’s group facilities or multiple bed options, could boost bookings.
Business travel is back
Of those surveyed, almost half (48%) are planning to travel domestically for work in 2022, particularly respondents in Vietnam, China and India. International travel is also on the cards, most noticeably for those in India and Singapore.
Do you offer desks in your rooms, dedicated workspaces and fast Wi-Fi? Perhaps your accommodation offers meeting rooms or is in easy reach of a conference facility. Let potential bookers know how you’re geared up to support their working trip.
But it’s not all work and no play for travellers in this market. Over two thirds (74%) plan to enhance their business trips by seeing the sites, and 67% would like to extend their trips by adding extra time for leisure.
Social media has swaying power
Standing out from the crowd is a key decision-maker for travellers in this market, with 57% saying they plan to pick a destination based on the unique accommodation offered, while 47% want to stay somewhere that looks good on social media.
Instagrammable properties are a hit with travellers in China, Thailand and Vietnam in particular, so let visitors know what to expect from your property by making sure your photos show it in the best light.
While social media might not be the most important destination decision-maker, it’s still an influential consideration. Exactly half of those surveyed say they would be likely to travel to a destination after seeing it on a celebrity’s or influencer’s social channels, while 54% would visit a destination made popular by a viral trend. Setting up a social media account for your property could therefore create a buzz and attract these bookers.
- We surveyed 14,132 travellers from Asia to uncover their future trip plans
- Camping trips are more popular with travellers in Asia than in any other region, with 23% planning to take one this year
- 44% of respondents are likely to travel with their children and 29% with friends
- Domestic business trips are on the horizon for 48% of respondents, with 19% planning on travelling internationally for work