From craving high octane adventures to creating shared memories with those closest to us, there are countless reasons for taking a trip.
Pinpointing what motivates people across the globe to pack their suitcases could help you market your property more effectively. That’s why we asked 48,413 people in 31 markets about their future travel plans. Here’s what bookers in Mexico, Colombia, Brazil, Argentina and Chile revealed.
Hitting the beach top of the agenda
Travellers across the board in Latin America want to feel the sand between their toes this year, especially those in Mexico, Brazil and Colombia. In fact, a beach vacation was favoured by over half of all respondents (52%).
Other popular trips include weekend breaks (41%) and visiting friends and family (32%). Road trips are also on the cards – most noticeably in Chile – with 31% of respondents likely to take one in 2022.
Whatever the trip in question, take the hassle out of the pre-planning by making the attractions on your doorstep known to your guests: point them in the direction of that secluded cove within walking distance or suggest itineraries for the best ways to spend 48 hours in the local area.
Getting around is also key, especially for those arriving by car, so let guests know if you offer free parking and electric vehicle charging stations. Non-driving guests will likely appreciate information on airport shuttles and car rentals, which you can add in the extranet.
Combining business with pleasure
While Latin American bookers want to hit the beach, they’re also combining it with business on the side. Of those surveyed, 72% said they plan to enhance a business trip by seeing the sights, while 68% will extend said trips to add time for leisure – so let them know what’s on offer.
Having the low-down on activities and attractions (75%) and food and nightlife (58%) is actually a common motivator across the board when it comes to choosing a particular destination, while 69% are looking for a location that’s good for both children and adults.
Last minute availability is also key, with 58% saying they would travel to a destination for that reason, which is slightly higher than the global average. Ensure your availability is up to date and consider setting up last-minute deals to help you attract more guests.
Room for all the family
Over a third (37%) also say they plan to pick their accommodation based on how pet friendly it is. You can indicate your pet preferences in the extranet – and whether you offer extras like pet baskets and bowls – so that your property is visible to customers searching for a pet-friendly stay.
Aside from catering for four-legged friends, travellers in this region are also looking for amenities for the whole family, with 52% planning on travelling with children and 23% with their extended family.
In terms of property type, lodges, country houses and cottages are the second most popular choice after hotels, with 28% of respondents likely to stay in such accommodation while apartments take third spot with a quarter of those questioned (25%) planning to book one.
- We surveyed 9,029 Latin American travellers to uncover their future trip plans
- This year, 52% of respondents are planning a beach trip – while 41% are either likely to book a weekend break or visit friends and family
- When it comes to choosing a destination, 69% are searching for somewhere that’s enjoyable for both children and adults
- 37% are looking to book a pet-friendly place to stay, with hotels the first choice of accommodation for 59% of respondents