Hotels and Hospitality industry news | Click.Magazine

The work that Booking.com employees are doing behind the scenes to make it easier for everyone to experience the world - and how you can join them as an LGBTQ+ ally

Pricing portfolio: when to use proactive and reactive solutions

Whether you’re planning ahead or need a quick occupancy boost, our pricing solutions can help. Hielke van Trommel, Director of Product Marketing, explains the difference between our proactive and reactive options - and how they can help you create an optimal pricing strategy

How Booking.com is optimising search for local travel

Consumer appetite for nearby getaways is growing in parallel with last-minute bookings. We explore how Booking.com is optimising the search function to cater to this new traveller behaviour

Early market trends: Europe’s road to recovery

With countries at different stages of the pandemic and travel happening at varying rates, Europe’s recovery will be anything but linear. But with its strong domestic traveller base, the DACH region may have a head start

How to attract new guest segments with long-stay rates

From business bookers and digital nomads to expatriates and students, various traveller segments are increasingly searching for long stays. Gianbattista Vespucci, Commercial Director at Booking.com, explains how properties can attract these guests - and the benefits of doing so

Easing guest worries around safety and security

Booking.com research has revealed that concerns around unsafe environments and the risk of theft are among the top concerns of global travellers. Conquer the fears of travellers and make your property a safe space

What do women travellers look for in travel experiences?

Hot on the heels of International Women’s Day, now may be a good time for partners to assess how they appeal to female travellers. We delved into the data and spoke to some Booking.com partners to find out how they appeal to this cohort

The Monthly Edit: February’s round-up of news, tips and discussions

Welcome to the February edition of the Monthly Edit, taking you behind the scenes of Focus Finder, delivering updates on the latest Partner Help developments and introducing the new look Genius

Travalyst coalition announces development of new sustainability frameworks

Built in collaboration with partners including Booking.com, the draft framework has been designed to help travellers find sustainable travel and tourism options across accommodation, aviation and experiences providers

Traveller relaxing, Photo by Zach Betten on Unsplash

Traveller behaviours: key trip motivations revealed

Understanding what inspires global travellers to take a vacation could help inform how you might market your property. We explore Booking.com’s recent traveller behaviour survey to uncover the top motivations for recent trips

How Focus Finder redefined Booking.com’s approach to performance advice

We delve into the backstory of Focus Finder, the sorting and recommendation engine that provides actionable intelligence to help you improve your performance

Attracting families with child rates

As travel intent rises, recent Booking.com data indicates travellers are eager to reconnect with family during their next trip. Discover how child rates can help engage this demand

Throwback to Click 2019: your questions answered

We bring you exclusive access to insights shared by a selection of Booking.com’s leadership team during Click. 2019, our annual partner conference

The data points every revenue manager needs to know

It’s often said that revenue management is an art, rather than a science. And while creativity is key to every revenue management strategy, data is still integral to maximising growth. Here, experts share their tips for the top data points every revenue manager needs to know

What are the realities of designing customer experiences?

We bring you exclusive access to insights on designing customer experiences shared during Click. 2019, Booking.com’s annual partner conference

Managing supply and demand from one preferred place

How has Booking made the property partner’s experience more seamless when it comes to managing supply and demand through a channel manager?

Exploring the boom in retiree travellers

With more retirees using their new-found freedom to travel long-term, what are the benefits of accommodations marketing to silver travellers? Click. explores

Easing guest concerns around cleanliness

Cleanliness is currently top of mind for travellers, with customer mentions of “clean” and “safety” in questions to partners up by 61%. We explore how you can update your listing to meet guest concerns

Targeting domestic travellers with country rates

As domestic travel demand continues to grow globally, we explore how you can reach new guests and unlock local bookings using country rates

Welcome to the family: Wyndham’s EMEA President on franchising

Franchising is an attractive proposition for many hoteliers, especially when technology and marketing costs can seem increasingly prohibitive in a crowded market. We speak to Wyndham Hotels & Resorts’ EMEA President, Dimitris Manikis, about how he sees the model evolving

How Booking.com helps partners tackle cybercrime

The second part of our series on security and fraud. Matthew Hayhurst, Operations Manager - Account Security, delves into how Booking.com supports a secure experience for partners

How consumers respond to technological innovation

From pilotless flights to emotion-based artificial intelligence (AI), the emergence of new technologies will undoubtedly impact the travel industry. But will the customer’s emotional response to the unfamiliar hinder innovation? Futurist and social psychologist, Thimon de Jong, shares his thoughts

Five minutes with ... Mika Caram, Manager, Murals Hostel and Cafe

We catch up with Mika Caram, Manager of Murals Hostel and Cafe, to learn about her transition from corporate sales to travel, and the lessons she learned along the way

How innovations in search are helping partners get found in new ways by focusing on guest intent

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