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Click. 2021

Click. our annual global partner summit, took place from 16 -18 March 2021. It’s where Booking.com leaders shared what you, our partners, need to know as we head into one of the most critical years in our industry’s history. Our aim is to help you feel inspired, informed and ready to make the most of 2021 and all its new horizons.

 

2020 was unprecedented. Uncertain. Challenging. 2021 is about opportunity. 

 

Day 1: The road to rebuilding together

What does tomorrow hold for travel? Booking.com's most senior leaders, including CEO, Glenn Fogel; SVP Commercial Operations, James Waters and CMO, Arjan Dijk share their vision for 2021 and beyond. Expect indispensable insights on the future of our industry, our company and our partnership. Don’t miss:

  • What the last year can teach us about the future
  • Indicators for the inevitable return to travel 
  • Our future, together
  • The right foundations to return stronger

Here’s what you can explore:

Missed out on attending Click. 2021? Don’t worry. Here on the Partner Hub, we’ll be sharing event highlights that set out our vision for 2021, insights from some of the most forward-thinking minds in the travel industry plus guidance for you on how to make the most of the year ahead.

From payments to pricing, sustainability to marketing and much, much more - explore all of our great content to find out how we’ll be helping equip your business for recovery and beyond.

Watch Day 1 Watch Day 2 Watch Day 3

Day 1: The road to rebuilding together

Discover key Booking.com initiatives to help stimulate and capture demand in the coming year.

 

Results

Discover how 2021 will continue to see payments evolutions

Speakers: Daniel Marovitz, Vice President Global Payments
 

Our investments in payment solutions offer you more secure revenue, more security and more help with regulatory requirements - with even less effort from you. Discover our long-term vision for payments while seeing what is just around the corner.

Learn more about payments

 

Results

Discover why competing on Booking.com requires you to think about price

Speakers: Lodewijk Van Wersch, Senior Director of Product; Hielke van Trommel, Director Product Marketing
 

Pricing matters. With 62% of travellers indicating they will be more price-conscious in 2021, knowing how to stand out is critical. Discover how strategic pricing can help you optimise occupancy and boost performance.

Check out the Pricing Toolkit

 

Support

Discover our market insights and consumer travel trends

Speakers: Karolina Tutaj, Director Market Research & Insights; Veronica Ravaglia, Qualitative Research & Insights Specialist; Eline Metske, Junior Market Research & Insights Specialist
 

Step into the future as we reveal what tomorrow’s traveller is looking for. Discover the data that takes us from early recovery to getting travellers back out, doing what they do best… experiencing our big, wide, wonderful world.

Understand traveller needs

 

Value

Discover how sustainability will evolve on our platform in 2021

Speakers: Marianne Gybels, Director Global Sustainability; Bea de Andres, Head of Sustainability - Core Business; Eline Metske, Junior Market Research & Insights Specialist; with Nico Evers, General Manager, Hotel Jakarta Amsterdam
 

We’re on a journey to create a more sustainable travel industry - and we’d like you to join us. Learn about our efforts to tackle the impact of tourism and the initiatives designed to create a more sustainable industry, along with firsthand learnings from one of our partners.

Join our sustainable journey

Day 2: Building momentum for a new era

Global thought leaders take us behind the scenes of key areas across the business and share insights on some of the critical components of the Booking.com partner experience.

 

 

Daily Studio Show

Building momentum for a new era

Speakers include: Ripsy Bandourian, VP Global Accommodations Partner Services; Carmen Hui, Commercial Director, Owner Partnerships; Mark van der Linden, Senior Director Partnerships; Eddy Veldhuizen, Director Connectivity Partnerships; Maya Shankar, Global Director Behavioural Science, Google
 

Booking.com CMO Arjan Dijk is joined by a special guest to discuss the science of decision making, before a panel of our most senior leaders to unpack the relationship we have with our partners and the many ways we invest in adding value to that partnership.

 

Results

Elevate masterclass: Genius extended, more powerful than ever before

Speakers: Andrea Carini, Vice President of Product; Hein van Thiel, Senior Product Marketing Manager
Interviewer: Carmen Hui, Commercial Director, Owner Partnerships
 

In the eight years since it was introduced, Genius has evolved into a highly valuable programme for partners, driving higher conversion and incremental business growth. We'll be delving into upcoming changes to Genius that will offer you even more ways to reach valuable bookers.

Explore Genius

 

Value

Elevate masterclass: Building towards a more insightful review system

Speakers: Rahul Chidgopkar, Senior Product Manager; Pranay Das, Product Marketing Manager
Interviewer: Serdar Akin, Senior Director Product
 

After pricing and location, reviews are the most important decision making factor when today’s global traveller books an accommodation. Learn how we have adapted our guest review system to meet the needs of bookers and partners over the past year and will continue to do so, fuelled by your feedback.

Learn more

 

Value

Elevate masterclass: Protecting your business against online threats

Speakers: Ben Carrall, Director Global Security, Safety and Resilience; Valentina Bonsi, Director Cybersecurity
Interviewer: Amir Naveh, Program Manager - Security
 

The two biggest cybersecurity threats are phishing and social engineering, which have taken on new importance during the pandemic as cybercriminals adapt their schemes for this moment. Explore the security and tech solutions that keep your business safe and secure.

Protect your business

 

Value

Elevate MasterClass: how Booking.com marketeers market

Speakers: Justin Rao, Senior Director Meta & Messaging; John Lynch, Director Measurement & Strategy
Interviewer: Amon Versteeg, Director of Marketing
 

Join us as we talk about all things marketing: customer funnels, how digital marketing is evolving from traditional marketing, and what we’re doing to optimise our marketing practices so partners can more easily reach the best bookers.

Discover more

 

Value

Elevate masterclass: Global content creation

Speakers: Chris Dell, Senior Director Content Agency; David Cuen, Director Content Communities; Lisa White, Global Manager Strategic Content
 

What is content, exactly? In the broadest sense, it’s every letter, word and image that bookers and partners experience through our platform. Take a peek inside our extensive content creation machine and learn how the new Travel Communities Ambassadors Programme is leveraging authentic storytelling to help everyone experience the world.

Optimise your content

Day 3: The future is now

Watch regionally-tailored content to help you build your tactical action plans and move your business forward better than ever before.

 

Daily Studio Show

The future is now

Speakers include: Rob Ransom, VP Corporate Strategy & Development; Steve Hafner, CEO, Kayak; Brett Keller, CEO, Priceline; Amon Versteeg, Director Business Marketing; Martinique Lewis, President, Black Travel Alliance
 

Leaders from Kayak and Priceline join US MD Todd Dunlap to explore our roadmap for US growth. We also share advice on navigating recovery, plans our regional leaders have to capture demand, and the mission that lies at the heart of our business.

 

Results

Let's Go! NORAM.

Speakers: Ben Bates, Director Commercial Excellence, Americas; Claire Rousselot, Hotels Area Manager; Julie Jackson, Regional Marketing Manager
 

Technology investments and changing customer behaviours are top of mind for our regional leaders in North America. We’ll unpack how those trends will influence recovery and dig into the solutions that will guide partners on that road.

Optimise your Performance

 

Results

Let's Go! LATAM.

Speakers: Carolina Piber, Regional Director Partner Services
 

As a destination typically characterised by inbound travel, the last year has seen huge shifts in travel behaviours across LATAM, with flexible and domestic travel opportunities growing in importance. Hear from regional leadership as they break down growth strategies and solutions.

Optimise your Performance

 

Results

Let's Go! APAC.

Speakers: Nuno Guerreiro, Regional Director Partner Services APAC; Anthony Lu, Director of Partner Services & Business Operations
 

With early recovery already a reality across much of APAC, our regional leaders will share their three big tips on how to capture growing demand alongside rich insights on trends such as mobile and app use.

Optimise your Performance

Speakers

Here are some of the speakers you’ll hear from throughout Click. 2021: 

#Connecting with partners

It’s always helpful to share perspectives and ideas with fellow partners. Swap your Click. 2021 learnings with your Partner Community. 


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