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I agree with Malcolm but would also go further in not allowing customers to give negative star ratings without explaining why.
We have had on one occasion a comfort rating of 7.5, but with no explanation of what the issue was how does this help? Most other guests have given a 10-star rating so there isn't even a pattern for issues with negative comfort issues so no idea what the issue was.
I would also like to make a note that I feel that Booking.com customers have more negative reviews that other well-known companies customers, so what type of customers are you attracting Booking.com?