5 things we learned from Click. 2021
I hope you have already explored our Click. 2021 event page. With this post, I want to sum up five important takeaways that you can already start implementing in your business strategy.
1. Pay attention to your price strategy
As mentioned in one of our sessions, 62% of travelers indicated they would be more price-conscious in 2021. So for partners, getting the right pricing strategy in place will be really important. The Discover session with Lodewijk van Wersch, our Senior Director of Product - Pricing & Loyalty is a great place to start. If you have questions about pricing, feel free to start a conversation. Our Account Advisors will help you in the comments.
2. Understand traveler needs
Our research and data show three common traveler types have emerged from the pandemic: the domestic adventurer, the remote worker, the cross-border explorer. Who are these new types of travelers, and how can you attract them to stay at your property? We share our research results to help you.
I also recommend you to have a look at the session with Karolina Tutaj, Director Market Research & Insights; Veronica Ravaglia, Qualitative Research & Insights Specialist; Eline Metske, Junior Market Research & Insights Specialist:
3. Explore Genius
In the eight years since it was introduced, Genius has evolved into a highly valuable programme for partners, driving higher conversion and incremental business growth. We'll be delving into upcoming changes to Genius that will offer you even more ways to reach valuable bookers. Learn more.
Andrea Carini (Vice President of Product) and Hein van Thiel (Senior Product Marketing Manager) explain the advantage of Genius:
4. Protect your business against online threats
The two biggest cybersecurity threats are phishing and social engineering, which have taken on new importance during the pandemic as cyber criminals adapt their schemes for this moment. It may sound very complicated to people who are not familiar with cybersecurity. We created a landing page to explain to you how it works and what you need to do to protect yourself.
For those who want to dive deeper, here is the video of the session with Ben Carrall, Director Global Security, Safety and Resilience:
5. Embrace sustainable travel together
We are on a journey to create a more sustainable travel industry - and we’d like you to join us. Here is a sustainability handbook where you can find support and resources on different sustainable initiatives you can introduce at your property. And what is also important - how you can communicate your efforts on your property page through the extranet.
Discover how sustainability will evolve on our platform in 2021 in this video with Marianne Gybels, Director Global Sustainability; Bea de Andres, Head of Sustainability - Core Business and other colleagues:
Which one learning is the most important for you?
Vote in the comments. And feel free to share what you think. Don't forget to use our hashtag #click2021.