Introducing your guide to a stronger summer season

We’re sharing data-backed insights about travellers searching and booking on our platform, and solutions to help you meet these travellers’ unique needs. Find out how you can leverage these insights to attract new demand.

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A stronger summer, together (upd June 10, 2021: update your availability)

Dear Partners,

The summer season is around the corner – and it’s looking optimistic. We’re seeing vaccination programmes continuing to roll out, travel restrictions being eased in certain places and travellers booking more and more stays on our platform. After the difficulties of the last year and a half, our priority is to give you the insights and advice to capture this returning demand.

Six key traveller insights

We’ve distilled the trends we’re seeing into six key traveller insights. Understanding these will help you better cater to travellers’ specific needs and preferences, which in turn will help you stand out from the crowd.

You can expect data-backed advice on how to capture more of the mobile booker segment, how best to address the health and safety concerns of prospective guests and much more. 

Summer 2021. Let’s Go.

You can explore all of this in our summer 2021 guide. We’ve also connected each traveller insight with the solutions that help you leverage it, to make it easier to turn demand into bookings during this important summer.

How do you prepare for the summer season? Tell us in the comments below.

(Update June 10, 2021)

We’re seeing strong signals that people are confident they’ll be travelling again this summer, with over one-third of all the searches on our platform for stays in June, July, August and September. In fact, the searches for these months are back in line with the percentages we saw in 2019 during the same period. To capitalise on this demand, be sure to update your availability in the extranet so you can be visible to these potential guests.


10
M Adamopoulou

Hi Sergei,

My garden is welcoming my guests with methystic aromas...I don’t even have to put flowers in vases!!!!

 

I am fully vaccinated....have made some renovation....new yellow fluffy towels...new colorful sheets..have stonewashed my pavement the Greek traditional way....

 

My biggest smile has already welcomed my first amazing guests from Germany...

 

Summer is a very promising season...let’s move it!!!

R

10
M Adamopoulou

Thanks Sergei for wishes!!!

My guests are here already and I am very happy that tourism has started rolling!!!

 

My first guests were from Germany and as always it was a great experience meeting them... although having to keep distances...

Have a nice weekend.

 

10
M Adamopoulou

Hi Natalija and welcome to the Partner Community...

My second guests were from your beautiful country...

 

Wish you also a great season.

 

7
Isle of Wight …

It's great that Booking.com want to "better cater to travellers’ specific needs"

It would be wonderful if Booking.com would "cater to hosts needs", especially with fixing their broken systems and providing good support (not lies and the usual BS that Booking.com support come out with).