A stronger summer, together (upd June 10, 2021: update your availability)
The summer season is around the corner – and it’s looking optimistic. We’re seeing vaccination programmes continuing to roll out, travel restrictions being eased in certain places and travellers booking more and more stays on our platform. After the difficulties of the last year and a half, our priority is to give you the insights and advice to capture this returning demand.
We’ve distilled the trends we’re seeing into six key traveller insights. Understanding these will help you better cater to travellers’ specific needs and preferences, which in turn will help you stand out from the crowd.
You can expect data-backed advice on how to capture more of the mobile booker segment, how best to address the health and safety concerns of prospective guests and much more.
Summer 2021. Let’s Go.
You can explore all of this in our summer 2021 guide. We’ve also connected each traveller insight with the solutions that help you leverage it, to make it easier to turn demand into bookings during this important summer.
How do you prepare for the summer season? Tell us in the comments below.
(Update June 10, 2021)
We’re seeing strong signals that people are confident they’ll be travelling again this summer, with over one-third of all the searches on our platform for stays in June, July, August and September. In fact, the searches for these months are back in line with the percentages we saw in 2019 during the same period. To capitalise on this demand, be sure to update your availability in the extranet so you can be visible to these potential guests.