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What to expect for the travel industry in 2021

Hi everyone,

So many interesting and insightful conversations happened during Click. 2021. Explore our Click. 2021 event page to learn more.

Our CEO Glenn Fogel said in the Daily Studio Show "Our future together": “Our company's role is to shape the future of the travel industry and make it better”. And supporting you, our partners, along this road to recovery is a really important part of that.

 

Here are a  few more takeaways that were shared at the event, that will give you an idea of how we’re reimagining our partnership this year.

Capturing growing demand

To rebuild business together, we need to focus on stimulating - and capturing - demand. Lots of ways we do this were unpacked at Click., including:

  • The Booking.com mobile app - we’re investing in app development to make sure customers’ booking experiences are as seamless as possible. And for partners, it means more reservations, more guests, and more revenue.
  • Payments - we’re continuing to invest in making improvements to our payments solutions so that our partners can increase their revenue security, and customers have more flexibility around which payment method they wish to use. 
  • Genius levels are extended. To stimulate the demand for our Genius partners on Booking.com, we launched a trial in 2020, which enabled all Booking.com account holders to experience the Genius programme for 7 days. The results showed that this helped the participating partners (who were offered a 10% discount) to drive up to 20% more bookings from these logged-in customers, resulting in a positive ROI. Based on the successful trial we decided to extend the Genius Level 1 offering to guests as soon as they’ve created an account. One more Genius Level is being prepared for a launch to customers at the end of this year. We call it “Genius Level 3”. These are the highest-value travelers - those with 15+ bookings in two years.

Technology is a solution

As a tech company, we have big opportunities to improve our processes and products and adapt to the current rules and regulations. And this is what we plan to do. There are a few tech trends that Glenn Fogel mentioned in his speech:

  • The Connected Trip - The goal of the Connected Trip is to create seamless end-to-end travel experiences. It is particularly vital when you consider the shift in consumer behavior towards mobile booking. We believe that offering additional trip products like cars, flights, taxis, and attractions will help to capture more demand and encourage more guests to make reservations.
  • Artificial Intelligence. This technology gives amazing opportunities to predict things and helps both customers and partners to make changes beforehand. By the way, our Guest Review System works on a very interesting feature that is called tailored advice. It is based on your property performance to help you improve your performance. For example: we will analyse the guest’s history and past reviews to inform you in advance that she is vegetarian. It will enable you to make necessary arrangements to cater to the guest.

What do you expect for the travel industry in 2021? What is the most exciting tech trend for you? Tell us in the comments. Don't forget to use our hashtag #click2021.

 


6
michael beeston

Hi Sergei..............For Australia I believe we will have enormous Local Domestic travel...............Australia is almost as BIG as America and Australian Tourist is promoting .." see Australia FIRST"............Remember it takes 5 hours to fly from Sydney to Perth and so so so much to see in Aussie...............Australians spent $50 Billion on International travel last few years......NOW it will be spent in Australia....good news....we still miss very much International travel BUT it is Out of Our Hands. !!!.Good Luck Europe and lets hope the Covid will STOP . The Australian Government is giving away a million vouchers of approx $200 each to help Australian travel in Australia...Magic !!!

10
M Adamopoulou

Hi Michael,

Australia is one of the most remote, fascinating countries in the world...a complete travel destination...

Has myriad of Natural wonders, plenty of. wildlife, endless klm. of sandy beaches, landscapes, culture...a paradise for adventure seekers...but above all it has the Pinnacle in Queensland...which everyone would love to visit!!!

 

You are so lucky living in such an amazing place...

 

Great news that your government is helping Australians to explore again the beauties of their country...Wish our government could do the same...

 

Europe is still suffering and Greece is under lockdown until 15.4...

 

People are very confused and tired with this situation...they are ready to escape...

 

Do you keep self distances???are your bars and clubs open???

 

Wish you a great season with or without International guests...with magic bubbles ???

 

 

 

 

6
michael beeston

Thanks Maria

All bars/restaurants/supermarkets/Sporting facilities....EVERYTHING is open....we almost dont know Covid exists........Amazing !!!...Everything is Normal and yes we keep self distancing...Safety !!!

 

I am reading about Europe /Germany/France at the moment....wow !!!..BE SAFE..terrible situation....

10
M Adamopoulou

Exactly Michael...

Terrible situation...people cannot control themselves anymore...

Big apartments and villas are reserved for parties and when the police gets noticed people are hiding in closets...jumping from the balconies to avoid to get arrested and pay the fines!!!

 

Now that the weathers is getting warmer and people are get vaccinated...let’s hope that things will get better...

 

We need to be connected with our beloved ones...our friends...our guests...thanks to technology we haven’t lost connection but physical connection...a big hug and a kiss...are irreplaceable!!!

 

Have a nice Sunday evening ?

7
Isle of Wight …

Uh oh, so people can get a Genius discount for simply opening a Booking.com account .... BDC lowering the bar again .....

1
Shorepark Holi…

Agree. Closed for almost a year and wanting us to give discount. Must be mad person who came up with idea. 

10
M Adamopoulou

Hi!

Agree!!!

 

Discounts and promotions are great but maybe BDC should think of lowering their commission if we offer discounts to Genius!!!

 

Have a nice weekend...

1
Gerda Bierebeeck

That's the problem, I pay 16.1% on every booking. Since March 2020 we have only seen cancellations of reservations, except for reservations from guests who book for within 6 months and longer, which means they probably cancel anyway. I absolutely cannot lower my prices, nor increase them. The costs have increased so much. Sheets and towels must be washed with special products, the smell will remain. Cleaning staff can't work nearly that fast, first of all the apartment has to be aired for 12 hours, only then can it be cleaned. We are located on the Canary Islands and our guests come from Belgium, the Netherlands, Germany, France and sometimes from Poland. Until recently, there was no tourist at all on the island, except for the people who hibernate here. Why? For a tourist it means quarantine of 10 days on return. So they cannot work. Not a company that accepts that. Fortunately, we have chosen to work only with the people of the islands, who stay for a weekend, 2 nights. we only do this to keep the staff working, we don't make any money from it, we don't even cover the costs.

10
M Adamopoulou

Since borders have opened...tourists are starting to travel again....but unfortunately we cannot lower the prices...the cleaning cost is very expensive...

 

Better days are ahead...we just have to be patient...

10
M Adamopoulou

Unfortunately, not only BDC  but all OTA advise for promotions...offers...

Keep well!!!

1
Venson Famas

On payments/payouts section above. Pease get it right first then improve. 

11
BrookAve

 

Hi Venson,

 

If you dont spell it out here ,  Sergei cannot take the feedback to the relevent team.

i.e. moaning about a feature/service with no context no concise succinct sentences equals , nothing will ever change.

 

Please make the effort.

1
Venson Famas

I think comment here is relevant to the mentioned topic. Please re-read. Do you expect all positive comments here? You better read real reviews about booking.com. There's so much to think about and improve. 

Separately, I have exhausted all areas I know from CS, Credit Control team, FB outlet, LinkedIn account - on specific problem encountered.

2
Bangurekiliana

On the African continent, specifically Southern Africa, we have seen a surge in domestic travel compared to International travel.   2021 trends are looking positive & better. The upward trend is seen in reduced cancellations & increased arrivals out of the total # of booked guests compared to 2019 & 2020 & we are excited about this. Things could be better with return of International travelers. We however remain cautious with International guests, given the numerous Covid variants being reported in the International community by the media. 

So we remain optimistic and ready to showcase our beutifull continent to both locals and foreigners as we say to travelers , Come to Zimbabwe & experience the wonder of the mighty & majestic Victoria falls and many other natural wonders that our continent is favoured with.. 

 

4
Ezia Di Capua

Ciao Sergei, ciao a tutti, in Italia solo ad oggi poche regioni hanno il colore bianco cioè quasi libere da Covid pertanto lì, si può cenare all'interno dei ristoranti e andare liberamente dentro i bar con Lock down entro la mezzanotte. Capite bene che così il turismo non decolla, comunque, in Liguria le prenotazioni ci sono, ma la maggior parte sono viaggiatori nazionali.

Auguro buona ripresa a tutti-ciao Ezia

 

B.
Sergei - Commu…

Hello Ezia Di Capua! Thank you very much for sharing news from Italy. Since currently we only have English and Italian-speaking communities, can I please ask you to post comments in English in the English-speaking Community, so other fellow partners can understand you too? :) You may use any online translation tool you prefer. 

4
Ezia Di Capua

Hi Sergei, of course I will publish in English, as you advised. I said that in Italy, international tourism is struggling to recover, there are still too many restrictions caused by the health emergency but, I must say that something is moving. In Liguria the beaches are full and reservations are many. I wish everyone good work and good recovery - Greetings Ezia

 

10
M Adamopoulou

Hi Ezia and thanks for sharing your experience...

It is vital for us to start moving...

In Greece we also see day by day more tourists and yachts arriving in our beautiful islands...

The whole  population is getting vaccinated so they can feel safe and welcome tourists offering them the best service with safety...

 

Together we can rebuild the world!!!

 

4
Ezia Di Capua

Hello dear M Adamopoulou, I like your enthusiasm !!! It is true, we must all commit ourselves to a definitive restart. A strong vaccination campaign is also underway in Italy, which in the coming weeks will also involve children from the age of twelve. I too got the vaccine in the consciousness of doing good to me and to the community. I send greetings to you and to those who read from the Gulf of Poets. Festive hugs bye Ezia

 

10
M Adamopoulou

Dear Ezia,

We owe it to our selves to be optimistic about this dreadful situation the world is faced with.

Many thanks for your greetings and love....

The Gulf of Poets is just a Poetry!!!

 

Please share some photos of your beautiful place...

 

Cheers!!!

4
Ezia Di Capua

Dearest and dearest all, here is the Golfo de Poeti, a place loved for its colors, for its nature sandwiched between land and sea by poets, painters, photographers of all times, from all over the world. Festive hugs bye Ezia

"IL GOLFO DEI POETI"

 

10
M Adamopoulou

Golfo de Poeti!!!

This incredible place has been an inspiration for Poets...writers...painters...lovers of scenery that is a feast for the eyes and the soul!!!

 

Cheers!!!

6
michael beeston

Maria...As ALWAYS..................150% Positive and Enthusiastic replies. Well said. x x We in Aussie have a small problem in Victoria with Covid but hopefully that will pass and off we go again .It is Winter at the moment  BUT local Guests  are flooding in, we are FUL FULL.....Fantatsic news...............Michael.

10
M Adamopoulou

My dear Michael!!!

 

Thanks for your kind words...you have been an inspiration for me...life is too short for worries...

 

Hope Victoria gets over this small problem the soonest...

I am very happy for you that you are FULL and wish you all the best for the cold days...

 

Cheers to you and your Beauty!!!!