2021 #1 Downloaded OTA app as determined by Apptopia
Did you know that Apptopia has listed Booking.com as the third most downloaded travel app, just behind Google Maps and Uber, and the number one downloaded OTA app in the world in 2021?! It certainly shows how much Booking.com users are on their phones these days!
What can you do to capture these guests? Why not, add a mobile rate? A Mobile Rate is a special discounted rate that’s only visible when someone uses our app or accesses our site from a mobile browser. You can use Mobile Rates to increase bookings from mobile devices by up to 28%.
When you offer a Mobile Rate, a special badge appears next to your property in the search results, on your property page, and during the booking process. We’ve found that all of this helps improve conversion with mobile device users. Mobile Rates are active throughout the year, but you can select up to 30 blackout dates when they don’t apply.
To turn on mobile rates in your Extranet, click on Promotions > Choose new promotion > Add promotion > Mobile Rate and follow the prompts. Read more on Partner Help.
Don’t want to offer a discount but want to look attractive to these guests? We suggest taking a look at your listing from a mobile device to ensure all your images and content are displayed correctly.