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B.
Janita - Account Advisor
seeking advice
tips

2021 #1 Downloaded OTA app as determined by Apptopia

Hi all! 

 

Did you know that Apptopia has listed Booking.com as the third most downloaded travel app, just behind Google Maps and Uber, and the number one downloaded OTA app in the world in 2021?!  It certainly shows how much Booking.com users are on their phones these days!

 

What can you do to capture these guests? Why not, add a mobile rate? A Mobile Rate is a special discounted rate that’s only visible when someone uses our app or accesses our site from a mobile browser. You can use Mobile Rates to increase bookings from mobile devices by up to 28%.

 

When you offer a Mobile Rate, a special badge appears next to your property in the search results, on your property page, and during the booking process. We’ve found that all of this helps improve conversion with mobile device users. Mobile Rates are active throughout the year, but you can select up to 30 blackout dates when they don’t apply.

 

To turn on mobile rates in your Extranet, click on Promotions > Choose new promotion > Add promotion > Mobile Rate and follow the prompts. Read more on Partner Help. 

 

Don’t want to offer a discount but want to look attractive to these guests? We suggest taking a look at your listing from a mobile device to ensure all your images and content are displayed correctly.

 

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Isle of Wight … 1 year ago

What about when someone books through a BDC affiliate site like LastMinute.com? Are guests prompted to download the BDC app? The last guests we had who booked through LastMinute.com had no idea that their bookings was through BDC and had none of the information we send to guest inboxes.

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Fluff (new account) 1 year ago

I still fail to see the attraction of offering a separate discount for mobile bookers.

By default we all appear on the mobile app anyway (if we didn't we'd be due a discounted commission rate!) so why give more discount for advertising we are already paying for?

 

I have popped this question to all OTAs and NONE have given anything approaching a satisfactory response, just waffle.

 

Maybe a "different" discount would be more appropriate? Mobile app d/c and PC app d/c made totally independent from each other, allowing great flexibility on targeting the different users of those formats.

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M Adamopoulou 1 year ago

Thanks partners for sharing your experience…

 

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BrookAve 1 year ago

no we cant you have to open the app store on your phone as there are multiple appstores for different phones.

 

once you do use its search feature and type in :

pulse,

you will then see it and its recognisable logo.

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BrookAve 1 year ago

 

there is only one PULSE app, 

 

again use your phone's appstore to find it, we cannot assist further.

 

if you have pulse installed, uninstall and reinstall.

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