Avoiding 1 night stay
1 night stays are a necessary evil.
On one hand, they are bad - the cleaning/laundry costs "eat" a considerable part of the revenue, it increases checkin/checkout coordination efforts, and it causes my calendar to be full of "holes" of 1 day availability, which prevents more-than-1-day reservations come.
On the other hand, many (51%) of my reservations are for 1 day stay. So, I guess, that's what the customer want. And I cannot just setup a 2-day minimum in Booking (as I did in AirBNB), because this will kill half of my reservations (although not half of the revenues, of course).
So... any ideas about what to do?
As an experiment, I increased prices in 15% and made a 2-day-minimum promotion of decreasing the price in 15% (I know, the result will be somewhat lower than the original price... never mind). After a couple of experiment month, I can say it did not really help. People pay the higher cost, but still book for 1 night (well, 1 night stays reduced to 46%, but I think this is within the measurement error).
And, this experiment has the disadvantage that when a potential customer searches for a place and enter one day just to see the price, they see the higher price. Booking will not show that there is a promo for more than one day.
Any other advice/experiments/metrics from others on this?