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B&B on BDC: We don't fit the model

I am constantly trying to distinguish my 5 room, historic and 4-star B&B from the standard, exit-ramp, 150 room cookie cutter motel that dominates the BDC database. Yet every morning i get two things from BDC: a "Rate Intelligence" report that tells me my rates are too high and a sidebar that says "A guest looked at you but went to Roach Motel by the Highway for $49.95".

This is very frustrating as I don't compete on price and it leaves me to conclude that, while I have to use BDC, I am actually hurting my brand and certainly my margins. Would other B&B owners be interested in BDC or another vehicle that is promoted and limited to B&B travelers? I think both us and BDC would make a lot more money.

Your thoughts?

4 Replies

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jaybeegee

I do not get the "rate intelligence" report - is it something you subscribed for on the portal?

I share the same issue on the prices infact we are no longer part of the preferred partner program because we did not generate enough business and the irony is that we used to put all our business through bdc!

7 months ago
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Thomas Joseph Lynch

Hi Jay: I get the Rate Intelligence Report daily through what BDC calls the "Booking Suite". I don't think you have to be a preferred partner to get it.

However, it isn't that helpful to me because it is driven exclusively by price and compares me to regional hotels/motels that are all standard cookie-cutters with 50+ rooms and by an interstate.

Again, BDC is an ineffective model for B&B's because we are apples to oranges.

7 months ago
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Gillian Davenp…

We are a small exclusive B/B but we find it frustrating as well as BDC seem to compare all small properties against larger hotels, motels especially on the rate intelligence report but also with some B/B they do not offer what we do and charge accordingly which is confusing when you compare the report against another property.

7 months ago
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Thomas Joseph Lynch

Hi Gillian:

I beleive there is a niche for a separate booking site that is limited to and curated by B&B operators and owners. It would be a welcome change to be compared to and with other B&Bs, to be able to charge accordingly to customers who look for and appreciate the unique B&B niche.and to have a network of cross-referring locations

I will continue to explore such an option.

7 months ago