Geo-targeting and Price Performance
I am having difficulty understanding two parts of the Extranet.
Geo-targeting seems like a very useful option and I want to explore it as much as possible. However, it seems to be only limited to genius members and also not active? Is it not accessible yet? I keep getting brought to a page with no options, despite the Opportunity Center saying specifically we can target via country.
Another headache is the Price Performance. This I feel that we have very little control over as there are many outside factors that influence it. I have been setting discounts on our channel manager so the prices should be discounted across the same amount for all properties. However, in reality when displayed on Google or Trip Advisor certain OTA's appear significantly cheaper than booking.com, especially Agoda. I am not sure if they are just further reducing the prices without telling us. In some cases the difference can be up to 10-15% cheaper than booking.com. Also we have many types of room for singles up to 5 people. Some OTA's like Hostelworld display different room types while others display bigger rooms, which obviously cost more.
I don't expect a clear cut answer but I am curious to know if there are a few concrete steps we can fix these problems so that our price performance does better as we do get more sales from booking.com compared to other OTAs.
Thank you for you time!
Mosaic Hostel Kyoto & Mosaic Machiya Kamishichiken Team