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How often do you update your property’s page?

Hi everyone,

Your property page is like your shop window. Having a shop is great, but if the window display doesn’t convince anyone to come inside, then you’re unlikely to make many sales. 

When you’re promoting your property online, it’s important to do everything you can to make your page as attractive as it can be.

So, we’re wondering: how often do you update your property page on Booking.com? Do you have any tips for other partners? Any changes you’ve made that have worked for you?

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18 Replies

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Don Burns

Unlike my self-written property description on Airbnb, Booking,com paraphrases our rental guestrooms description.

 

It would be better for me to update the Booking.com descriptions myself every few months with upcoming area festivals and special events.

 

However, I registered my property last March on Booking,com, Trip Advisor and FlipKey.  Since then, 85% of my guestroom reservations have been through Booking,com and very few with Airbnb.  I attribute this to Booking,com's frequent USA television advertisements, while Airbnb does not purchase TV ads.

+1
10 days ago
9
M Adamopoulou

Don, I fully agree with you...

I update my photo gallery very frequently with new pictures of my property and surroundings. Always have a second look in my policies, amenities, facilities and services.

Everyday I check  that my calendar is up to date avoiding double bookings.

Updating promotions and visiting opportunity center is also something I daily visit and update if needed.   Suggestions in opportunity center has boosted my reservations.

Cheers!

10 days ago
5
Isle of Wight …

I have multiple properties, each listed on multiple OTAs. Only 3 properties are listed on Booking.com due to the many serious problems with Booking.com system, property verification policies, faulty calendar sync and so on.

 

When I list a new property, I have a checklist that I go through to ensure I have entered all the information correctly, in the correct places. Once the information is correct and the photos upload and descriptions are set, I rarely change these.

 

I go through each property listing on each OTA every few months, just to check again that everything is correct, nothing has changed in the OTA etc (AirBnB occasionally add extra bits to their listings details).

 

And once everything is set, the only thing I change is pricing. I update this regularly - sometimes using special offers in AirBnB, etc etc.

+1
10 days ago
7
fluff

Having been a retailer for too many years in the past, the importance of your shop window is paramount.

We leave the main photo the same as this is very representative of our "offer" and is our identity, the remaining photos I chop and change very often, even if just their order. Sometimes to change the mood of the gallery or in reaction to market force.

e.g. see an increase of platonic couples/groups so bring the twin bed photos to the fore, approaching Valentine's Day bring specially decorated rooms forward like any honeymoon prepped room photos.

Change rates for seasons, whether standard or promos, foreseeing the market trend or reacting to it or even adjusting the standard rates to create an offer that looks better.

The one area BDC fail miserably on is the main description. Our own blurb is preferable to the rather "dead" versions that are foisted upon us. We're happy to include key words and phrases as advised by BDC to optimise search results but would much prefer a more sincere and accurate description.

+3
10 days ago
1
Anita Willett

I totally agree, I’ve have tried recently to review my main description because it doesn’t even read in any correct order of English. 

Booking.com need to allow us to word our own main descriptions, after all it’s us that know our properties and surroundings

+2
7 days ago
4
Janefryer

Yes Yes Agree totally with the our not being able to put in a personal description.  Very frustrating.  I do check  opportunities although they never really apply to me. Telling me I should make  the property available in winter when its my home and I can only rent for 4 months in the summer is not helpful! 

8 days ago
9
M Adamopoulou

Same problems here too.  I rent mine from April to October....

The description of my place is very poor.... BDC has tried to convince me that guests don’t read description.  That might be true but that’s not the point.

I just use opportunities that apply to my place and ignore the rest of them....

Thanks for sharing your thoughts....

 

8 days ago
2
Jenn - Communi…

Hi all, yes we hear a lot of feedback that owners would love to create their own descriptions. And, as already mentioned, our data shows that guests only spend a couple seconds glancing over that, and most time is spent looking at pictures. This, along with a couple other reasons, keeps the descriptions auto-generated based on the details provided. 

Your profile does however have a couple sections where you can actually write up your own info and place it on the page. If you visit this help guide and click on the section "personalising your profile" you will find some more details.   I'd love to hear your thoughts on the additional sections. 

8 days ago
5
Isle of Wight …

This is great, except for the fact that guests then say "Oh, I didn't know about that" and we say "It's in the descriptions that we wrote (under our profile)"

 

We don't get these problems on AirBnB, TripAdvisor or HomeAway where we can write our own descriptions.

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7 days ago
7
fluff

@Jenn - Communi…

The profile and the extra sections (policies, children, extra beds, pax per room etc.) are very rarely read at all. We are always receiving bookings where the guest has clearly not read any of it and is asking for things things they cannot have.

Most of our guests DO read the entire main description.

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8 days ago
4
Janefryer

Au contraire Jenn,  I have been renting for 12 years and found descriptions are always read.  They should be entertaining and catch the eye of the reader.  I always insert some humour.  I find they are definitely a big bonus.  Its the policies and facilities which are always skimmed through as Fluff said.  How many people arrive and ask if you have parking when its clearly marked as no parking on the site including in welcome messages,  and my own information pack I email out that nobody reads. Never had this when I made jokes about the parking in my main description.

And yes, I found that I can write in my bdc profile but not until several months after listing.  Now I have crammed in most of the stuff I would like to see in my main description.  But...how many guests read host profiles?

+2
8 days ago
5
Isle of Wight …

It might be worth pointing out here that under UK and EU Law, all goods and services offered for sale must be accurately described. It is the seller's job to do this. It's also the right and proper thing to do. The fair thing to do. Booking.com do not make it easy for property owners.

 

If guests know all the property details, they can make a more informed choice about booking a property. If they choose not to book, then someone else can book instead, someone who will be happy with the property and facilities provided. It will reduce guests being disappointed because they didn't read profiles etc and will increase guest satisfaction.

 

 

+2
7 days ago
4
Janefryer

Just as an aside, I tried to book an apartment thru booking.com in Istanbul for next month.  My main criteria was that there were two bathrooms.  I could find no filter to let me search.  I booked through airbnb in the end which did offer me this facility.

Why are there not enough filters?

+2
7 days ago
2
Jenn - Communi…

Thanks so much for all the helpful feedback! We will make sure it is provided internally to the appropriate teams. 

+2
7 days ago
9
M Adamopoulou

Thanks Jenn for listening and trying to support is.

It’s highly appreciated....

Wish you well.

7 days ago
7
fluff

@Janefryer

It can, sort of!

On the main page search box be sure to enter pax AND number of rooms, then use the filters to highlight apartments.

The results will then be a mixture of multiple one bedroom apartments in the same block and 2 bedroom apartments.

 

 

+1
7 days ago
4
Janefryer

All I was getting was hotels with the odd apartment thrown in. It was too time consuming.  I think I did something wrong!

7 days ago
9
M Adamopoulou

Although private parking is provided in my property, and is highlighted in my listing guests always send me a message request...

I think it’s very helpful for guests that really search to have the option to read our personal description. 

Personal description gives the property a unique identity!!!

Cheers!!!

+1
7 days ago