Price parity and ranking
I have been trying to increase the ranking of our two hotels in Amsterdam.
Now the content is at 100%, I want to improve my price performance. I am in perfect price parity with the others OTAs. Booking.com is now making price snapshots on various metasearch such as TripAdvisor or Google in order to check the price parity. Problem is Booking.com is displaying prices including taxes such as VAT while Expedia is excluding VAT in its displayed prices. Booking.com automatically considers that we are in disparity even if it is just a matter of taxes.
I have already contacted my AM regarding this subject but he did not seem to be really informed.
Any tips for me?