Water Shortages and the Negative Impact on Bookings
With the water shortages in Cape Town, our occupancy has taken a tremendous knock with the worst season ever. Even with a superb review score of 9 and very competitive rates in addition to specials, discounts and give-aways, we are still not able to boost our property's performance.
The water crisis appears to be under control and the city has made tremendous progress to ensure that our visitors will not be impacted in any way. However, it seems like the damage is done and it may take another full season to recover.
I was wondering if many other hotels and guesthouses in Cape Town are in the same "beached boat"? Any tips on how we can tackle this crisis or just best to "wait it out?