1 Tara Watergate Hotel Answered What is ''great value today' tag? Can any one please tell me how does it appears 'Great value today" tag by the property name? 10 M Adamopoulou Tarawatergate1. welcome to the forum. If you search for Value Deal you will find this explaining by Booking.com A ‘Value Deal’ is our way of highlighting rates that offer guests good value for money. It’s based on comparative data and is completely automated – so you stand out to guests without needing to do anything extra. Your rates are great. Your listing is outstanding. 7 Katerinka12 The mechanics of this value are complicated. It is your advantage that you have such a good tag. 1 Tara Watergate Hotel Thank you very much both of you. This is really helpful we did't know it was automated. Thank you again. 1 Pinklotushealthcare Hey, How do you set a great value rate ? 10 M Adamopoulou Hi Pinklotushealthcare welcome to the forum please read above, as Katerinka12 explained it is automated. Take care.