Gen Z: the traveller of the future
Known as ambitious, sustainable and experience-seeking adventurers, Gen Z (born between 1997 and 2012) has been a hot topic across the travel industry as they start to become independent travellers and make more of their own travel choices.
I would recommend you to watch a video from the Click Event with a really interesting and important conversation around this topic https://partner.booking.com/en-gb/click-magazine/gen-z-traveller-future
Have you ever experienced any challenges welcoming Gen Z guests? Tell us about it in the comments!