With 54% of global travellers wanting to play a part in reducing over-tourism, what does this mean for the second city hotel market?
According to research by Booking.com, 2020 will see the continued growth of second cities, with over half (51%) of global travellers stating they would swap their original destination for a lesser-known but similar alternative.
I would recommend you to read an interview with Asli Kutlucan, Chief Development Officer at Cycas Hospitality about why this happens:
“We are observing that many local authorities are encouraging initiatives and regeneration programmes in second cities to help grow and spread the economy. Having these programmes and investing in developing all sorts of commercial businesses in these areas makes secondary cities more attractive to travellers.”
Read the interview here https://partner.booking.com/en-gb/click-magazine/exploring-rise-second-cities
And tell us in the comments, do you think this is a good or a bad trend for your business?