Negative anonymous reviews - Enough is enough
When will Booking.com finally understand that negative anonymous reviews are unfair and absolutely useless both for Booking.com and the hotel?
How can a hotel assess issues with a guest without knowing who he/she was, the dates of the stay or the problems encountered? How can we improve if we do not know the reason of a negative review? How can we react if we are not allowed to post a reply to that review?
How Booking.com can allow that in a hotel where 99% of guests highly value certain things an anonymous person thrashes them without writing a single word to justify that opinion? How can we not feel completely defenceless? How can Booking.com not understand that an anonymous negative review posted the day before Booking.com closes the ranking for the year stinks to a will to damage the competition's reputation? How can Booking.com reply every time that is it the "subjective opinion of a guest" when this objectively affects the reputation and ranking of a hotel in your platform???
Without guests there would not be bookings but without hotels there would be no business for Booking.com. We need your help.
Why not banning anonymous reviews without comments? Why not making the internet a safer and more fair place? Why? I would like to know.
If at least Booking.com had the decency to take this matter seriously you would contact the guest and ask for clarifications that would be passed internally to the hotel so we could react and you would let us reply.
We are deeply upset with the way Booking.com handles this and even more when we receive the "copy and paste" reply that shows that we are just a number rather than a valued partner.