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Wise Words: What's your secret to a successful peak season?

48 Replies

Leandri Klopper

Hi there!

Oe interesting topic this one.

We start promoting our peak weeks really early in the year already to ensure the resorts are nice and full. The more people at the property, the more activities we can arrange! I'm talking game nights, live music at the pool area, bonfire nights. Our guests loves seeing a resort that is buzzing with many holiday-goers and entertainment hosts.

This way we get return clients who prefer going on holiday only in the peak seasons! So it helps us fill our peak season for the next year as well.

I'm looking forward to everyone's responses.

Kind regards.

1 year ago

Hey everyone!

Interesting question indeed and I'm keen to find out what other apartment hosts have to say.

I currently own 3 apt and can't say I have a very different strategy regarding the peak season. Usually, my rating and reviews speak for themselves. I always try to give my guest the maximum information thru videos + guidebook and/or info about events happening during their stay.

To make sure the month is full, I start lowering prices by 5€ per night with 1.5 - 2 weeks before the empty dates. I don't use the Promotions menu because to be honest, I haven't gotten very good results. I found it more efficient to simply lower the prices from the Calendar menu. The feedback I got was more good than the Promotions one. It would be interesting to get some statistics on the Promotions thing just to see the reach/impressions and so on.

Looking forward to what others have to share!


1 year ago

I think that there are several ways of making sure that you have a successful peak season:

1. Decide on your rates and set them and your availability in your listings a year in advance, so that you get the people who like to prepare in advance. Also, some people want to make sure that they get the accommodation they want, and are prepared to pay more to make sure that they do, so this also an opportunity to try to put prices up a little (you can always bring them down later).

2. Make sure that you get any preparatory work (maintenance, improvements etc) done WELL in advance. There's nothing worse than frantically chasing suppliers and tradesmen just as your guests are about to arrive.

3. Try to find suggestions for ways to improve your offering, whether it's a welcome gift, smart new toiletries, or something else. Guests love feeling that you care, and that you've made an effort, and it's these things that they'll tell other people about.

4. Write to all of your old guests and tell them about what you're improving, invite them to come again etc. Even if they don't book, they'll be reminded of your property and may mention it to others.

5. If you have a website, Facebook page or Instagram account for your property, start posting enticing images and posts in the winter to get people interested!

1 year ago
Predrag Mihailovic

My politics is: if I hate something when I'm guest, I do not offer it to my guests.

Used toilet brush ? No ! I give a new one to every guest.

Old shower curtain ? No. I change it monthly.

1 year ago

Hello !

For the peak seasons of May, June and July, we try to make sure all the rooms are occupied by managing our rates. If a room is left vacant, and the rest are booked, we lower the rate for that room. Its a bit hectic to have a full house, but I think the guests prefer to have people around, and we can have bonfire nights where everyone can socialize.

1 year ago

Different strokes for different folks... be flexible, always be friendly, always offer great quality ( we have a customer rating of 99%!!) and great value for money.

We focus on selling peace and quiet, even in the middle of summer; a pretty cool trick.

We focus too on a clean and stunning environment with fresh sea air, clean seas, clean beaches and no pollution and no crowds and we're only 2 1/2 hours from a major international airport..

1 year ago

Neat and clean accommodation with Best price of the vicinity. Hassle free check in and motivated staff for catering.

1 year ago

Hi All,

We promote our peak season with every check-out! We offer guests so many incentives to return and to make their reservation directly with the hotel and find that ‘word of mouth’ is still a very effective promotional tool.

At each check-out the guest receives a promo code to receive a % discount off any reservation made through our website. They are told that they can share their code with their family and friends and anyone else they like. They are also given a flyer outlining the benefits of reserving direct.

The hotel is part of a Group that owns over 20 bars, restaurant, shops and night venues in the area. Each guest who makes their reservation through our web page receives a VIP card that offers them a discount/benefit at each one of these venues. This year 3 other venues in the same town who are not part of the Group have asked to be included in the scheme. All the venues benefits and the guest's experience is far greater.

We also offer extras like reduced cost airport transfers, complimentary beach packages (beach bag, beach towel, parasol, discount sunbed) and complimentary water package (free daily bottle of water) to direct reservations.

As part of the ‘thank you for reserving’ message we send to each new reservation, we include an encouragement to check-out the hotel’s Facebook page where the guest can finds more information about the benefits that the Group can offer to guests of the hotel.

Over the past years we have seen the number of reservations made via OTAs be reduced considerably and the number of return guests increase.

1 year ago

Make sure the main picture shows your best assets, regarding to the season. Showing nice weather, outdoor scene, think of what "dream" people look for within your possibilities. In my case it's the garden, the quietness and green. Also consider to raise the prices, people like the idea to buy something luxurious. At the same time it filters the ones who wanna have 'first row for a dime' ;) But after all, any hospitality business will only work with decency, kindness and the art of making people feel good. Success!

1 year ago

The rates are appropriately higher during peak season to compensate for the higher demand. But I think that the most important aspect is to not devalue your product.We're often inundated with data showing that our rates are higher than the comparables in our area, with the objective of reducing the rate to increase bookings.

If you have a beautiful, well located house or condo in a desirable vacation or business hot spot, then don't devalue your product. It devalues it in the eyes of potential guests as well.

Guests are willing to pay a little bit more if they're getting value for their money and you shouldn't be nervous about it because what you're offering is a fair price.

It's a price / booking volume balance and resisting the urge to cave in to the "lower your rate" bombardment. High season is when we generate the revenues that we need to make sure that our properties continue to offer a great vacation package to our future guests.

With that being said I am offering a very nice, well equipped, well located vacation home in Southern Florida, which is a vacation hot spot. So if I continually lower my rates then I'll need to work that much harder to fill my house throughout the year.

The rate competition game is a game that is difficult to win. So I am confident that I'm offering my guest a very good value for their cost and I work hard to make sure that they get it. The guest feedback will let you know if they appreciate it or not (guests don't like to over-pay and will hold you to a higher performance bar).

Everything else mentioned above about furnishings, treating your guests well, perfect housekeeping, etc, goes without saying in my opinion..

1 year ago
Optmize Vacations

Hello Every One !

Let me try to add a new perspective to discussion.

When peak season is just around the corner, it’s exciting – you’re looking forward to welcoming guests and having full occupancy. However, you may also be worried about managing the increased workload that awaits you.

Here’s what you can do to make sure you’re 100% prepared for peak season at your bed and breakfast.

1. Review your length of stay restrictions

2. Review your rates & packages

3. Don't overbook.

4. Anticipate your staffing needs.

5. Connect with your former guests.

6. Anticipate big or small events in your location.

7. Scroll down reviews & feedbacks and make mends.

I feel this covers almost all of it. Have a great season.



Optmize Vacations Goa. India

1 year ago

i am new on on so but share something to you . we have to make best clean our property and professional staff. give best rate to costumer. best service to guest .

1 year ago

We have three rooms. I have a wife who smiles and asks guests about their grandchildren. Renting out your rooms to friends who come back year after year is more about the way they are treated than the property or ambiance. The humble Farmer, St. George, Maine

1 year ago
Prabir Goswami

Costs & well done up rooms cum facilities aside, a warm sensitive, host providing personalised interaction, meeting each guest's needs makes a huge difference. Time & inclination of guest permitting, exchange of experiences - travel, personal interests like sports, movies, children, grand-children makes a guest respond. Plus good food in keeping with what the guest likes - surprise yummy items help.As a Homestay, all members are on board, contributing to make the stay not just comfortable but refreshingly memorable.

1 year ago
Jan Terborg714

We have a natural attraction nearby, as well as other natural areas nearby. We try to tailor each trip for each group- including medical issues and allergies. Our peak season is March's spring breaks (there are three in the region) so offering activities for kids and teens in a tiny town is critical for repeat bookings.

1 year ago

Our peak season is Summer, when children are on holiday. We make families with children very welcome, and always find time to answer any questions guests may have. Our pools are especially enjoyed by children, and many of our young guests have learned to swim there. Our aim is for all the family to have a wonderful, unforgettable holiday - just like holidays we had when our children were young.

1 year ago

On pick season my price is higher, but guests are receiving little extras, like free wine, fruits or shuttle service

1 year ago

Our peak season is April - May and then September - October. I update my calendar frequently, sometimes twice a day, in order to take last minute guests when I have free rooms. Promotions work well with my add

1 year ago

We don't really have a peak season in the traditional sense. Our "peak" season changes every year.

We find that as long as you maintain and equip your apartments to the highest standard possible, restock inventory items regularly - teaspoons always seem to go missing; stock a decent welcome pack and a household pack, then guests will appreciate the quality of accommodation.

For us, we don't entertain yo-yo rating. We found it more trouble than it was worth. A few years back we trialled it, but found it only attracted the less favourable guest. Our repair/maintenance costs went up and to add insult to injury, those guests were the ones who left lower review grades.

We now keep our rates steady throughout the year and just offer genius bookers and last minute bookers a discount. Our repair/replacements costs have reduced.

We are in the industry where people will always criticise what they believe is value for money. As long as you are confident that you provide a good all round service and quality of accommodation and you are on top of your admin, then you shouldn't really need any special preparation.

1 year ago

In a big city like Atlanta we always look at the city wide conventions, sports team schedules, school's schedules and city events...evaluate the #s of people and then set rate and minimum stay parameters. This is helpful for a 6 room luxury B&B in MidTown Atlanta to keep our rates at a premium. We also promote to our International partners as the International guest tends to be a longer stay customer.

1 year ago

Now is the time to freshen up all serviced accommodation to offer a crisp summer look by removing heavy rugs and blankets, perhaps change the cushion covers to lighter summer colours and add colourful plastic tumblers and tableware for those young visitors during the holidays.

1 year ago

From a revenue point of view , last year performance for the peak season to be studied plus this year helping/adverse factors then to decide rates , restrictions , supplements , cancellation policy ..etc .

Operation wise , guest preference and time of arrival to be ascertaining ahead of time to manage back to back situations the best way possible . plus informing the guest about the ongoing promotions , F&B activities to provide the best value and secure the best revenue .

Thirdly , act like an ambassador for all the departments about the peak season so all involved department are aware and ready and well prepared .

Look forward to reading your inputs as well , folks !


Fadi Morcos

1 year ago

to meet the guests and fullfill anything they ask

1 year ago
George Aristidou

Have the rates up from a year before. Not avalable under 7 days. Everyday at the villa sort out anything comes up in seconds. All the above are good opinions but each accommodation has its own character.

1 year ago
Judy A Beyeler

When on holiday a good sleep is paramount. We ensure a very comfortable bed and good quality pillows (both feather and poly filled). Our guest often check in late so we provide enough groceries for a healthy fulfilling breakfast. Over the few years of doing this we have found a good balance of necessary items, of good quality, for use by guests. All accessories and cleaning products are environmentally friendly.

1 year ago

Hard work, interaction with the quests and competitive pricing through out the year is the key to a successful business, among with other every day actions that will make every guest happy and most important make their vacation right.

1 year ago

As a holiday home provider I like to go above and beyond my call of duties just simply going that little bit extra gives that customer that little special feeling you've thought of them. I bake fresh cakes and leave them a tray with tea coffee milk and sugar, I feel when your clients get to there destination they crave a warm drink .

The whole holiday home is stripped from top to bottom and cleaned from head to toe not trying to miss a thing giving them a holiday that I would simply be wanting and paying for , the holiday home as to be immensely spotless and keeping on top of things this is not to much trouble. I leave a booklet full of sightseeing ventures restaurants fairgrounds with discounts for there own entertianment should they choose there own. Every customer is different one might like the fairs the others the theatre, well not a problem you cater for all.

Our beds are all luxury Memory Foam to offer the guest that little bit more comfort for sleeping relaxing and enjoying themselves, all bedrooms have a tv so they can watch tv in bed if they choose.

All of customers on arrival , are given a welcome box of little nic nacks what they may need crackers cheese bottle wine ham butter and few other things.

You can see by our reviews we offer and provide a clean immaculate holiday home , nothing is to much just ask and we shall try to help, beds are made up fresh for arrival , fresh pressed towels in the bathrooms ready for them to.

I pride myself on delivering such a service , which is to what I would require should i book a holiday.


1 year ago

Hi everyone !

I offer to my clients a cozy , Super clean place to relax as I would like to see when I travel around.

I run my bed and breakfast as best as possible , I make handmade cakes , pudding ,all ingredients must be high quality .

Don't forget smile !


1 year ago

Hello world, we are located in Anjuna Goa India and our secret is easy, we dont think about peak season or low season because all the time we are improving and creating according to our guests advice and what they really need so every day is important to have an evolution on your "business" or creation. Our big secret is to treat the guests as people and not as guests so we welcome them home! Our community operates with the help and effort of everyone so if someone want to change or improve something in our properties, we provide them the tools and support to make it happen!

1 year ago
Ana Leamaro

Greetings from Sweet Lisbon Guesthouse!

Our secret is to treat our guests like friends and do everything in our power to make them feel welcomed. Our breakfast is carefully composed to give a taste of traditional Portuguese products and we have several home made products. We also prepare our promotions 1 year in advance and we manage our occupancy rate every 2 weeks, to make the necessary adjustments. Our peak season is all year around!

1 year ago
Avila Pipe

I currently have two properties, one in London where I live so I do go an extra mile. Something simple like leaving some fruit and tea and coffee has always work for me. For my property in Spain, I try to stay in contact the visitors as much as I can, to offer them a better experience. I normally get in contact with them two weeks before their trip.

1 year ago
Veronika Group

Just keeping as much message templates handy to minimize time spent before sending a response to the guest since we get a lot of messages as the peak season approaches. Also, using the automated reply feature gets a lot of work done for you.

We just try to be as prompt as possible. We are also available to guests over the phone 24/7 which is also a faster way of solving an issue.

We keep track of bookings and requests in our internal system to which all of our employees have access. This keeps everyone in the loop and minimizes the chance of guests needing to talk about a request to the person that they talked to first. This way, anyone they ask will know exactly what they are talking about and will be able to provide an update of further support.

1 year ago

never say no to the guests as much as possible,try to make a eye to eye contact whenever the guests saying or complaining something,so that the guests feel that you are really concern to solve the problem,try to replace something else to the things that they ask you that you dont have.and last but not the least always give and greet them with a big smile even if you dont feel good.

1 year ago


I am the owner of Bishnu Homestay and i have been hosting guest last three years in this property. I am very happy to meet people all over the world and learn maything. I am going to organize Annapurna Base CampTrekking for up coming season in October and November. so if anyone is intrested to do trekking in a group or individual are welcome. One of the most popular trek of the world.

I am sure all the trekkers will enjoy.

Bishnu Homestay


1 year ago

Hello everyone,

I think it depends who your guest are and where do they come from.

Me and my family have house with two apartments and big garden.
Particulary, 90% of my guests come from Gulf area, like UAE (Dubai, Abu Dhabi), Kuwait, Qatar etc.

Working with them we found out that most od them likes to feel As they are in their homes.

I contact each od then to confirm all detalis, arrival time, number od peple, is it family or group of friends, do they need transfer, offer them to organize tours around Bosnia etc.

Some od them dont know what to want until you offer them.

Also, some of them have tendecy to cancel the bookings and from the talk with them it can be clear. Then I consider their booking canceled even if isn't.

When they come, we offer them our tradional bosnian and have some cakes or seasonal fruits, have some small chat with them, and they really feel satisfied.

Hope I helped, at least to host who have aran nationalities.


1 year ago

Hello everyone

We have a tiny cottage in the middle of France and will be starting our 4th year on 21st July... from the start we incorporated all the things we liked best about our b&b or hotel experiences to create the best possible stop over for our guests.

Whether its in the season or out, the same things apply - the difference is volumes - our tips to new starts and this will apply to 'old hats' too, are as follows...

1. Respond to reservations and enquiries as soon as you can even a quick template message suffices to put prospective guests at ease and it lets them know you are oaying attemtion to them...

2. Have double the bedding you need...

3.ALWAYS have rooms ready - those last minute bookings can catch you out...

4. Meet and greet with a smile and a welcome - if you are small like us, these people will share you home - treat them as YOUR FAMILY, make guests feel as if it is their home too...

5. Exceed their expectations in every way you can...

6. ENJOY your work, you get to meet some really great people who will also become friends...

Finally, even when you feel you are going to collapse with fatigue SMILE, SMILE, SMILE...

Bon courage and bonne chance to you all - see you on the other side

Sue and Mark

1 year ago

Sue and Mark I completely agree with you !

Best ,


1 year ago
The Mermaid at Azure

Hello Everybody,

I use the Promotion platforms because the red price slash from the Calendar rate appears sometimes. Some customers are excited with red slash :)


1 year ago

Hello there

Greetings of the day to everyone!!

We start preparing our High/Peak Season observing the previous High/Peak season as it does help in many important ways:

1. High/Peak Season is great opportunity to meet with many potential guests usually or typically who take vacation during this time, which means to us that they could most likely come back again or at least will lead us to their friends by displaying their happiness staying with us, good reference point - thanks to social media. Trick - Keep them happy first before thinking about new guests and their comfort, one of the team members must able to build great relationship and able to find out their future vacation plans

2. Following the trend helps us to observe the guests behavior in terms of what kind of tourists, what budget is preferred, which room types are in demand , what new can be added to better the profitability

3. List all the pros and cons and setup your plan for the following season

4. Have your detailed checklist ready for each department, because hotel and guest experience is not limited to maintenance work or service from Front Desk Staff, consider "TEAM" so pay attention to each department and members in achieving together "TEAM IMPACT" which will lead to satisfied and happy guests

5. Review the rates carefully and do not forget to set comparatives with your immediate competitors and second line of competitors, while doing this ensure that you know what quality of rooms and facilities are offered by your competitors because your rates must be "Worth" your product you are offering

6. Communicate with guests who have stayed in past by sending them greetings and wishes for the coming holiday season and take the opportunity to ask if they have any plans to be back or maybe any of their friends - Stay connected,that is why you gather data base

7. Keep your "TEAM" highly motivated and prepared

8. Keep yourself "UPDATED" of your Market, as well of market of your potential guests

Do share your inputs and further suggestions, till then "Keep up the essence of hospitality"


1 year ago

Hello everyone, peak season is like a whole year preparation. Here it is:

1. Keeping up with good ratings and reviews - whether we like it or not, any accomodation with high ratings and good reviews are on top of the lists of potential clients. I read reviews not just the postive ones but the things that we need to improve. Taking into consideration every details of their experiences. That’s how we value their comments. And we make sure we keep improving.

2. In this business of hospitality we need to take good care of 2 most important persons in your hotel business and that is you client and your staff. If staff are happy with the way you treat them it will reflect on the way they serve your clients. Happy staff = happy clients. You won’t grow as big as you are now without your staff. I make sure I gave back with bonuses and incentives. I even give them free food coz for me they are family and that’s how I treat my staff. I make sure my guests also feel at home away from home. Giving them great memories and nice experiences.

3. Giving back to clients - I handle special events, give out free drinks on peak season, gather all guests and socialize with them. I make time to bond with them.

4. Getting recommendations? - no need for you to ask the guests. If they’re happy with everything that you give in general including the great service and accomodation they will recommend your place.

5. Treat every guests like a family so they will feel at home away from home

6. Let them try to experience your culture and traditions. For sure they will love it. I was hesitant at first but I was so happy with the results. Seeing happy faces with great experiences among our guests.

7. My focus is more on clients but I sometimes consider competitors around. How they play with prices.

8. Law of supply and demand - if there’s a lot of demand and very low supply, it’s time for you to increase the rate. But make sure they get what they deserve to have. This is the time when you give out freebies and drinks. Making sure revenue is still high even with the added expenses.

9. The great advertisement? - it’s actually through the power of mouth and recommendations through social media and their great reviews.

10. Considering improvements - I am handling my finances wisely. One of my top priority is making sure all are well functioning.

11. My prices are quite higher in comparison to my competitors but I don’t really mind so much about it since I’m giving them something that is worth paying for. Quality beds, free upgrade of aircon if fully booked. Free movie nights with free pop corn for $8 dollars accomodation per night at my hostel. That’s what they get and of course quality staff working in my hostel.

12. Showing gratitude - we always thank our guests for staying with us. We let them feel how grateful we are to have them.

13. Everything is online whether booking your flights or hotels. Website is a great thing but inviting bloggers and vloggers is a great investment also to write something about your accomodation and be visible in social media esp of your market is millenials. Hitting the right target with the best tool. Inviting these bloggers in exchange for free accomodation and free food is just a one time investment but it’s a lifetime return since their writings will be there for a long time. For me it’s worth the investment.

14. Extending my check in time upto 10pm considering that it takes time for guests to travel and I wanted my hostel to be visible online until that time. Other accomodations are not bookable beyond 2pm but you are still open and that’s your advantage.

15. Avoid common problems like overbooking. I have installed hotelier app to keep my booking system updated preventing overbookings and I only pay 100$ a month. This would prevent stress during peak season focusing more for clients and other important matters.

I think that’s all for now. I hope I shared something great for your business to grow.

I am proud that my hostel became #1 among 13 bed and breakfast in Malapascua island after 2 months of runing the business until now which is 3 years running already. And I am now #3 among bed and breakast category in different islands of Cebu among 377 bed and breakfast category. Aiming to be #1 hoepfully this year.

Grilling something for a better service and experience of all our guests for this year! 😍😍😍

Jose Amistoso, Jr.
Malapascua Budget Inn hostel owner

1 year ago

Hello dear all guest and friends good morning .

How are you there ?

We are just renovating the rooms for tourist season , painting different colours - designing the bed cover colouring and metrees colouring --- Cleaning the steps , Lighting design near the beds for read the books and book keeping etc.

Hope you are doing great there .

warm Regards to all guest and friends .

Janaki Prasad parajuli

BnB Royal Tourist House

Kathmandu , Nepal

1 year ago
Adagio Accommo…

My apartmetnt is located in city, so I get most reservation for a short term stay 2-4 days (city break, or bussines people). So I, like Sergiu start with lowering the price two weeks before the unbooked date, which usually brings reservation in. I also use Booking reintelligence report to keep an eye on the compettition, and than adjust my prices accordingly.

1 year ago
Elinor Apartment

Hi everyone. We have our own secret how to be popular with our guests. We simply try to make the home atmosphere for all our guests and feel themselves being cared. We are happy to wellcome all our guests to our apartment and host them like our relatives and familiars.

1 year ago
Alistair Wood

Don't go on holiday yourself at the busiest time of the year when you make most of your revenue (in case something goes wrong and you are not around to fix it!)

1 year ago

Hi everyone!!
Since we started renting our studios,we tried every single thing to fill our rooms in the peak season and most common thing that we did was to lower the prices.And the result was every year same...they fill up in the week before the season starts.
This year i made a change,i increased the prices, i added some new ammenities .. and the result?They fill up again for higher price whit only small investing in new ammenities and a big welkome smile on our face. Also i have joined the Prefered partner program and now my apartments are visible to much more potential guests.

If you know that you have all that you need for success,the succsess will come,just belive in your self and never low down your expectation.

Best regards from Ohrid.

1 year ago
Camilo Rochels

Hello community

Try to keep all perfect, because on those days you should rise the price and customers will be more strict.

Also, try to offer additional paid services to maximixe tour income.

1 year ago