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When guests don't appear(no-show), how do I get no-show fee from them?

Because of lots of No-show, I have applied to 5-flexible cancellation & prepayment policies, which is the guest will be charged 50% of the total price if they cancel in the 5 days before arrival and the guest will be charged a prepayment of 50% of the total price in the 5 days before arrival.

 

In case guests cancel their reservation in the 5 days before arrival, their prepayment of the total price will be come to my bank account which is registered on Booking.com? 

 

According to my policy, when guests don't come, they are supposed to pay cancellation fee as the prepayment fee. 

 

How do I get no-show fee from guests who didn't appear?