Duplicate Name in Booking>com

We have a guesthouse in Sutherland Norther Cape SA. A couple of weeks ago we realized that there is another Blue Moon Guesthouse in Evander Secunda SA

Why do Booking.com allow to guesthouses with the same name in the same country? We have registered our company a couple of years ago and been with your company ever since.

We also get quite a few no shows and we think it is linked to this and queries regarding duplicate payments but the guests never stayed with us.

Looking forward to your reply.

Roelien Degenaar