Whilst we can't create demand, there are definitely opportunities you could look at to help you capture what demand is currently out there. If you're not sure where to start, have a look at the below suggestions to see if they will work for the property:
Be flexible with cancellation
It’s important to be flexible, especially in the current climate, and offer a variety of cancellation policies.
For instance, one third of all cancellations occur within 24 hours of the initial booking. Allowing these kind of cancellations without any fuss will provide a good guest experience. So, customers will be more likely to book your property the next time they’re looking to stay in your area.
Add discounted rates
To generate more business on low-demand dates, you could add special promotions that encourage guests to book your place. Everyone loves a good deal and if you are already reducing rates across certain periods, why don't you show guests the discount they may be receiving?
Target frequent bookers
If you’re eligible to join the Genius programme, it offers you exclusive visibility to our most frequent bookers.
What’s the advantage? On average, Genius properties tend to see a 7% increase in bookings. We have over 20 million Genius bookers, and they tend to cancel less, book longer stays and spend more per night than your average guest.
I would also recommend having a look at your Opportunity Centre under the Opportunities tab in the Extranet. This acts as a Focus Finder for your property and will offer you suggestions on areas you may be able to improve in based on the bookings you are currently receiving compared to the market. Let us know how you go!
we are trying to connect my hotel with booking.com but it is telling me to contact them. Is this the right department or if not how do we contact them.
Hello partners, You can see it by the counter that our community is growing bigger every day. It means we have many new people here. Well, first of all -
When first starting with booking.com we paid commission rates of around 12%.. a few years later the commission jumped to 15% - the introduction of the preffered
that will never happen, that is not a thing
Hi santosh sharma,
Whilst we can't create demand, there are definitely opportunities you could look at to help you capture what demand is currently out there. If you're not sure where to start, have a look at the below suggestions to see if they will work for the property:
Be flexible with cancellation
It’s important to be flexible, especially in the current climate, and offer a variety of cancellation policies.
For instance, one third of all cancellations occur within 24 hours of the initial booking. Allowing these kind of cancellations without any fuss will provide a good guest experience. So, customers will be more likely to book your property the next time they’re looking to stay in your area.
Add discounted rates
To generate more business on low-demand dates, you could add special promotions that encourage guests to book your place. Everyone loves a good deal and if you are already reducing rates across certain periods, why don't you show guests the discount they may be receiving?
Target frequent bookers
If you’re eligible to join the Genius programme, it offers you exclusive visibility to our most frequent bookers.
What’s the advantage? On average, Genius properties tend to see a 7% increase in bookings. We have over 20 million Genius bookers, and they tend to cancel less, book longer stays and spend more per night than your average guest.
I would also recommend having a look at your Opportunity Centre under the Opportunities tab in the Extranet. This acts as a Focus Finder for your property and will offer you suggestions on areas you may be able to improve in based on the bookings you are currently receiving compared to the market. Let us know how you go!
Kind regards,
Shirley E.