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Gen Z: the traveller of the future

Hello partners!

Known as ambitious, sustainable and experience-seeking adventurers, Gen Z (born between 1997 and 2012) has been a hot topic across the travel industry as they start to become independent travellers and make more of their own travel choices. 

I would recommend you to watch a video from the Click Event with a really interesting and important conversation around this topic https://partner.booking.com/en-gb/click-magazine/gen-z-traveller-future 

Have you ever experienced any challenges welcoming Gen Z guests? Tell us about it in the comments! 

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Isle of Wight … 4 years ago

Generation Z are young, smart, and savvy. They have been brought up using modern technology. They want and expect it to work. They will be bitterly disappointed at the number of bugs and problems with Booking.com systems, just more disappointed than the older generations. When will Booking.com take these issues seriously and fix them?

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M Adamopoulou 4 years ago

Hello Sergei,

Gen Z!!! what an interesting topic!!!

Most of my guests are Gen Z!!! 

Our property is in a little village not very far from Athens...but guests can experience many adventures in the mountains and in the sea. 

They come to us to relax and enjoy the country after being all day in the mountains hiking, walking, cycling,  sailing in the deep blue sea experiencing many sport activities...

Some travel on their own...driving for many hours...only with their GPS maps....hoping to find us...

Most of them travel around the world...hopping from one country to the other...from continent to continent... in no time...

I love hosting because I travel with my guests and when they share their wonderful pictures with me it feels like I am on a trip with them....



BrookAve 4 years ago

HI All,


I had some Italian Gen Z  very recently.

Barely a word of english , which I find very surprising, considering its 2020. Its like some european country have no interest in their schools and education system.


Maybe its just me , expecting everyone to move with the time we live in and just learn english form day one in school. since its a universal language second to music and playing an instrument.


My WIFI is golden, fast , secure; Garden Wall Feature ( no device can access another onthe same WIFI SSID.) So they like having their phones etc working with no hassle.

So using WhatsApp on wifi and caling home to their Mammies is hassle free :) lol


I had to giggle as IoW's witty reply , so true.


If I could get everything working via IFTTT.com; Amazon Alexa; IoT enabled devices then they would love the easy check in and out.


I am about 80% there already and they can self check in and out already.



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M Adamopoulou 4 years ago

What a coincidence!!!

My Italians same thing...but they spoke some little Greek...so we had a fabulous time understanding each other...

Of course body language is the best and very funny also...

English is a second language but some prefer their mother tongue!!!


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Aaltje B. 4 years ago

Most of my visitors are generation X , all good! :)

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Don Burns 4 years ago

The majority of our guests are ages 50 and older.


Our guestrooms are listed on Booking,com, Expedia, Airbnb, FlipKey and TripAdvisor.


I believe more Generation X travelers use Airbnb to book their guestrooms, while older people use Booking,com and Expedia.


Airbnb seems to attract younger people, who want to visit metropolitan cities with convenient public transportation.  Our home's guestrooms are in a semi-remote mountain area, four miles from the nearest town with no public bus service.


Also, the reputation of Airbnb guestrooms is: fewer nice amenities and less comfort, which might strangely appeal to Generation X travelers.