Booking.com marketing strategy
As just one small hotel operator/manager, I do not like the latest idea of Booking.com..where they advertise your rooms at a lower price, different and lower tha that as a manager you have entered into the booking calendar.
This is essentially attracting customers to book with booking.com by using a discounted rate that is computer generated...while the Booking.com organisation say that the virtual payment will correspond to the true calendar rate. That is Booking.com make up the difference!! All I know personally I am getting some Booking.com guests who have been given strange rates.
Personally I think its a step too far from Booking.com, I don't like it, I think its a form of corp fraud. It also encourages some mutual guests to make contact with the hotel and bargain to get a hotel price below the phoney made up Booking.com price.