Conflicts of Interest
Booking.com have conflicts of interest.
According to Linkedin they employ people who are property acquisition managers.
My suspicions is that booking.com acquire accommodation properties from their own partners - their partners - probably when they are run down with negative reviews and are not worth ,much, then pump them up through the booking.com system them sell them off at a premium.
The guest review system also conflicted because the guest are not leaving honest and accurate reviews but rather leaving something negative to say, ie eg love the place, but i dont like XYZ ,,,etc etc.
that is a conflicted review.