Research shows OTAs help boost business for smaller properties

Hi everyone!

According to research, Online Travel Agencies (OTAs) have a high impact on increasing business for small and independent hotels in Europe.

The infographic below shows that 96% of small and independent hoteliers agree that OTAs help increase visibility to guests around the world. Some 91% of respondents believe that OTAs generate additional bookings for their property.

They also agree with the statements that OTAs improve performance through insights and analytics (83%), offer 24/7 multi-language customer service for travellers (78%) and reduce hotel operations (62%).

Which of the five statements do you most agree with? Which has the biggest benefit to your business?