Booking.com buys Google Adwords to drive traffic away from your website
Dear Fellow Innkeepers,
OTA dominance has gotten out of control. Have you noticed that unless you pay for Google Adwords, the OTAs are aggressively targeting each and every property, Booking.com in particular, related to premium search engine placement. This pushes your website listing lower on the Search Engines. Repeat Guests have explained that once they search your property name, most likely the first thing that is listed is a Google Adword that has been purchased by the OTAs, Booking.com in particular. This listing looks exactly like you because the property description, photos, everything looks like its your property.The confused consumer immediately clicks through that first listing to make a reservation for your property, only to realize after the reservation has been made, that it's actually a third party. No wonder OTAs are aggressively pushing for non-refundable reservations. It's too late for the consumer and too late for you as the property owner to even have the opportunity to reach the consumer until it's too late. Word to the wise, buy Google Adwords so your property will be listed first! The website owner has priority over the OTAs when it comes to Google Adwords.