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Buying Existing Business

Hi, I am going to buy an existing B&B and continue running the B&B. (Same location, same property, same setting)

Can anyone advise if I can continue using existing account to run or I have to open a new account.

Can I  keep all the comments and feedback of the B&B?

What if I rename the business? Can I keep all comments and feedback from previous customers?

Thank you.