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Do you market for Chinese New Year - or other seasonal events?

Gung Hay Fat Choy! It’s Chinese New Year again. It goes by other names around Asia, too: Lunar New Year and Spring Festival, for example. It’s a time of travelling to meet with family, but this year isn’t a normal travel year. We recently published an article about it on Click. Magazine: The pandemic’s impact on Chinese travel habits.

Is this an event that any of you celebrate or incorporate into your marketing efforts? For example, have you ever used Country Rates to market to travellers around a seasonal event like this? Is there an event that happens every year that you focus on that’s similar? The Click. Magazine team is curious to know what you think.

Lunar NY

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Isle of Wight … 1 year ago

We market for local events - there are normally a lot of local events here. We will never use country rates, especially for a single (global) event.

Sadly, whatever we do is always spoilt by bugs and errors in the systems, like the faulty calendar sync. These bugs are very well known and fixing them is far more important to us and many other hosts than using country rates is.