Help please with parity!
I have been struggling to manage ongoing rate parities between Booking.com and Expedia.
A "members only" discount on Expedia shows up in their app, and creates a parity with Booking.com website price.
Previously I managed by not having a member's only discount to match the genius discount, but now my Expedia marketing manager is saying if we don't do member discounts, we will be penalized, loose ranking, and may even have our property no longer displayed.
How can I create a members-only deal with Expedia that doesn't create parity with Booking?