Increase Occupancy with Long Stays
I’m Kavina, one of the Account Advisors who shares advice on making the most of your listing on Booking.com. As an Account Executive in our New Zealand office, I hope to set up our Booking.com Partners for commercial success!
As we enter not just a new year but a new decade, our travel needs, behaviors and wants continue to evolve. 2020 will be a year of travel exploration like never before, fueled by technology as well as a growing sense of responsibility and deeper connection with the people and places we visit.
Instead of experiencing the constant fear of missing out and trying to speed through as much as possible, travel in 2020 will be all about taking it slow. One of the best way to reach out to Guests and increase your occupancy is to provide a discounted rate for longer stays at your property. Not only does this help you secure revenue, but long stays also reduce operational hassle on your end: Less time spent checking guests in and out, plus simpler cleaning and sanitizing jobs.
What are long stays?
We consider reservations “long stays” when they’re seven nights or more. These fall under two categories:
• Weekly rates: These require a minimum stay of 7 nights
• Monthly rates: These require a minimum stay of 28 nights
Why add weekly and monthly rate plans?
We recommend considering these rates when building your revenue management strategy. Implementing them can offer you benefits when it comes to:
• Reaching more guests with attractive long-stay rates
• Securing future revenue
• Reducing operational work
Can I customize my weekly and/or monthly rate?
Yes. You can customize the cancellation policy, the meal plans to include, the dates when the rate is bookable, the discount to offer, and which units or rooms the rate plan applies to.
If your weekly/monthly rate plan is a discounted version of one of your pre-existing rate plans, then your new weekly/monthly rate plan will automatically be open for bookings on the same dates as your pre-existing rate plan.
Want to know more? Share below!