As we start to see travel slowly picking up again, we’ve put together the most important resources and advice to help you turn demand into bookings, safely and confidently. Here you’ll find the newest insights and initiatives.
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Maximising bookings during the pandemic
How are you maximising bookings during this challenging time ?
Keep your rates as competitive as possible and try to reduce your costs.
Offer an excellent customer service.
Hi Ibev Serviced Accommodation,
There are certainly a few areas you could look into to help maximise your visibility and make your listing more attractive to bookers, particularly during this period.
It’s important to be flexible, especially in the current climate, and offer a variety of cancellation policies.
For instance, one third of all cancellations occur within 24 hours of the initial booking. Allowing these kind of cancellations without any fuss will provide a good guest experience. So, customers will be more likely to book your property the next time they’re looking to stay in your area.
To generate more business on low-demand dates, you could add special promotions that encourage guests to book your place. Everyone loves a good deal. Whilst we aren't able to target friends and families, you could look at other targeted rates such as Mobile Rates.
If you’re eligible to join the Genius programme, it offers you exclusive visibility to our most frequent bookers.
What’s the advantage? On average, Genius properties tend to see a 7% increase in bookings. We have over 20 million Genius bookers, and they tend to cancel less, book longer stays and spend more per night than your average guest.
All you have to do is offer this group a discount on your cheapest/most popular room.