Tip Tuesday #12: Genius - Let’s talk about high value bookings.
Hey Everyone! It’s Aaron, one of your Booking.com Account Advisors. Today I want to talk to you about attracting high value bookers to your property.
Our Genius Programme is designed to match our most frequent bookers with great quality Genius partners across the world. But what’s so good about these high value Genius bookers? We know that on average they spend 11% more and have 65% fewer no-shows. During the current climate, this could be a valuable customer to attract.
Properties who participate in our Genius Programme receive a ranking boost and special tagging. Genius guests can also find you via a special filter. The 10% discount on your cheapest/best selling room provides visibility for your entire property and can drive bookings into your other room types.
If you’re happy with the results of the programme, you could add additional rooms for the discount, or offer value added benefits like free breakfast or room upgrades to attract Genius Level 2 guests. You can monitor performance with the Genius Report, and remain in control with up to 30 block out dates per year.
To see if your property is eligible to participate, log into your Booking.com Extranet.. Are you a Genius partner? Inspire your fellow members with a success story below!